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NACS 2011 Novamex

Are you capitalizing on the biggest growing demographic in the US? Novamex will help you get there with three outstanding products: Jarritos Mexican Soft Drinks in a variety of flavors, Camaronazo, a shrimp based drink that is a perfect bundling opportunity with snack and beer sales and Cholula, which is the fastest growing hot sauce

Novamex

Are you capitalizing on the biggest growing demographic in the US? Novamex will help you get there with three outstanding products: Jarritos Mexican Soft Drinks in a variety of flavors, Camaronazo, a shrimp based drink that is a perfect bundling opportunity with snack and beer sales and Cholula, which is the fastest growing hot sauce

Managing the Crowded Cold Vault

When it comes to packaged beverages, what gets put on the shelves may not be what customers are looking for and, in this economy, that’s a situation retailers must avoid. Making wise, informed buying decisions is the crucial difference between boosting cooler sales and blowing a lot of hot air. From colas to energy drinks,

Mixed Results for Carbonated

The U.S. refreshment beverage market contracted by 2% in 2008, according to Beverage Marketing Corp., making last year the first volume downturn on record. Nonetheless, beverages still performed better than many other industries, such as automobiles and the financial sector. Several beverage types continued to shine, including carbonated soft drinks in many parts of the

Soft Drinks

TOP PERFORMERS Pepsi Coca-Cola Mountain Dew (PepsiCo) HONORABLE MENTIONS Dr Pepper (Dr Pepper Snapple Group) Sprite (Coca-Cola Co.) Carbonated soft drink sales may be slowing a bit, but they still dominate convenience store coolers. Chalk it up to brand-loyal buyers or market saturation, but one thing is certain: This is a packaged beverage segment retailers

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