A growing debate continues as to whether Groupon, and other daily deal sites like Living Socialare good for businesses or are they a quick-fix marketing solution in a sluggish economy yielding short-lived, expensive, false hope. While the jury is still out, there is no debating that the daily deal phenomenon continues to grow in popularity.
Mars Chocolate North America has reformulated the classic light and fluffy taste of its 3 Musketeers bar to deliver a richer chocolate experience. Taste is the leading driver of sales for 3 Musketeers and this new formulation still satisfies as a lighter candy bar with 45% less fat, while increasing the chocolate appeal for consumers.
Convenience store chains, like most retailers, pay close attention to transaction counts and sales per customer. Until recently, getting to know your customers as individuals might have seemed costly and out of reach for all but the largest of companies. Having the opportunity to communicate with your customers and getting to know their friends and
Loyalty and Facebook are changing the way convenience store retailers are communicating with today’s consumers. By Greg Ehrlich, Contributing Editor. Smaller convenience store chains with limited resources often sit on the sidelines waiting to see how their larger counterparts embrace new technologies. They wait to see whether the new initiatives make it past a pilot
Customer loyalty is a game changer. Take a look at successful loyalty programs like Marriott Rewards, Delta Sky Miles, My Starbucks Rewards, Speedy Rewards, Rewards in a Flash and Certified Savings. These are all established programs that acknowledge their best customers, reward them for their existing behavior and provide greater rewards to improve their shopping
“The customer is always right.” “Our customers come first.” “We value our customers.” Blah, blah, blah… Sure we have all read retailer mission statements about how they value their customers, but how many truly take these words to heart? For most companies, their mission statement and promise of “the best customer experience” is just words
Throughout my 15 years of covering the convenience store industry, I’ve had the opportunity to meet some amazing people, develop lifelong friendships and watch in awe as otherwise ordinary people learned to work together to produce extraordinary results. Throughout that time I’ve also seen countless people come and go. For some, the industry was a