Catchfire Media To Manage Social Networking For Casey’s

Casey’s General Stores Inc. has hired Catchfire Media, a social media firm, to manage social marketing strategies and technology solutions for its 1,637 c-stores. “We have loyal and passionate customers who want to communicate with us on the social Web, and our partnership with Catchfire Media will help us achieve that goal,” said Cory Hart,

Chevron Offers Techron2Go App

Chevron has introduced the new Techron2Go iPhone app which helps commuters locate the closest Chevron station while on the go. In addition, the app lets them plan a route showing all Chevron stations along the way, find the latest meal and drink deals at ExtraMile convenience stores and get more information on how the cleaning

ExxonMobil Introduces Station Locator App

ExxonMobil has introduced the “Exxon Mobil Fuel Finder” iPhone and iPod touch application, which provides drivers with real-time maps, driving directions and station information for more than 10,000 Exxon and Mobil retail locations across the continental U.S. “We are very excited to bring our customers the first mobile app from ExxonMobil, using technology to allow

Murphy USA Attracts Customers Through Whrrl

Murphy USA, a national gas station and convenience store chain co-located at Walmart, has partnered with Warner Bros. and is driving business with a social networking campaign through Whrrl, Mobile Commerce Daily reported. When customers check in on Whrrl- a Web site where people can find friends that share their real world patterns-at one of

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Legacy Leadership

  At a Glance: Rutter’s Farm Stores Rutter’s enjoys a long, proud history tracing its roots in Central Pennsylvania all the way back to 1747. The company broke ground on its first convenience store in 1967 and today retails more than 100 million gallons of fuel annually throughout Pennsylvania’s York, Lancaster, Adams, Cumberland, Dauphin and

Mintel Predicts Consumer Trends

As the economy slowing recovers, customers are still adapting.  With that in mind, Mintel has predicted nine key consumer trends for the year ahead, examining how long term behavior has been implicated. In 2011, consumers are living for the long term with attitudes inspired by a changed value set. “The effects of the global economic

Heineken Launches ‘The Holidays Start Here’ Retail Program

Heineken, the No. 1 selling European import beer in the U.S., unveiled the details of its ‘The Holidays Start Here’ retail program. ‘The Holidays Start Here’ invites consumers, through a custom Heineken Party Planner iPhone and Android app, to eliminate the guesswork from planning or attending the ultimate holiday party. The program will run in

Electronic Wallet: The New Way to Pay

The thirsty teenager steps up to a bright red vending machine and takes out her mobile phone. She places the phone near a reader attached to the machine and a cold can of cola is immediately dispensed. This scene is repeated thousands of times each day for thirsty consumers—in Japan. For almost six years, Japanese

MAPCO Launches Gas Giveaway

MAPCO Express Inc., an independent convenience store chain with more than 400 neighborhood retail locations throughout the southeastern U.S., has announced its upcoming $1.10 Gas Giveaway promotion. On Oct. 10, 2010, for 110 minutes, MAPCO Express plans to sell gasoline for only $1.10 per gallon at five selected secret MAPCO locations throughout its service area. 

Ricker Oil Rewards Twitter Followers

Ricker Oil customers who follow the company on Twitter have a chance at winning free gasoline this week. Ricker Oil is rewarding its Twitter followers by launching Ricker’s Tweet Up Fill Up, a one-week social media promotion at convenience stores in Anderson and Indianapolis. From Sept. 27 to Oct. 1, five Twitter followers each day

Outsite Partners with Catalina

Norfolk, Va.-based Outsite Networks, a loyalty solutions provider for the c-store industry, and Catalina Marketing, a provider of precision marketing and shopper-focused media, have partnered to develop a c-store network that brings manufacturer-sponsored coupons to c-store consumers. The partnership leverages Catalina Marketing’s understanding of how purchase behavior can be used to design and execute successful

Roadrunner Markets Ups Social Media Strategy

Roadrunner Markets of Johnson City, Tenn., has hired Creative Energy to create and manage the social media strategy for the chain’s 92 convenience store locations in Tennessee, North Carolina, South Carolina and Virginia. “Social media is an effective way to reach out to your customers and have a relationship with them,” said Creative Energy’s social

Walgreens Launches Social Responsibility Web site

Walgreens has introduced a new Web site for socially-conscious consumers, investors and employees to find information about its commitment to community, diversity, supplier diversity, disability inclusion and the environment. Walgreens.com/responsibility allows users to find new articles, personal stories, videos and interactive features about the company’s benefits to the communities it serves. The new site showcases

Family Express Partners With GasBuddy

Family Express, is devlving into the social and mobile marketing arena through a relationship with GasBuddy Retail Solutions’ OpenStore platform. This innovative program complements the recently launched F.E. PERKS Loyalty program by linking it with GasBuddy databases. Customers who join the free F.E. PERKS program enjoy numerous benefits: in addition to receiving immediate cents off

NACStech In Full Swing

Voting begins today, Thursday, for the most exciting technology found at NACStech by attendees. Retailers at the show need to download the NACStech mobile app in order to vote. Results will be announced at Friday’s Expo Trends 2010 workshop. NACStech, held May 5-7, officially kicked off yesterday at the Ernest N. Morial Convention Center in

iPhone App Locates Pilot Travel Centers

Professional drivers and motorists can now locate the nearest Pilot Travel Center anywhere in North America with a new free iPhone application introduced this month. “We appreciate the fact that many loyal Pilot customers only look for Pilot Travel Centers when they are on the road, and this online tool makes it very easy to

Cody The Dog’s Gas Station Shuts Down

A chocolate Labrador named Cody, owned by BP c-store owner Karim Mansour, became well-known by fans across the country in recent months, even gaining his own Web site and facebook page. The pooch who was often seen wearing a BP shirt and name tag and popping up behind the drive through window, had been an

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