Meat snack manufacturers are targeting new customers with innovative flavors, new packaging and an attractive price point. Leading the charge to meet the changing needs of the consumer is Jack Link’s Beef Jerky, which markets dozens of popular meat snack varieties under the Jack Link’s and MATADOR brands. Overall, meat snack sales soared 10.3% to
Salty snack sales are a surging category and retailers should be going along for the ride. “All chip segments have become accepted mainstream food and that’s not going to change in 2012, said Amer Hawatmeh, president of St. George Oil in St. Louis, operator of six Coast to Coast convenience stores. Part of the attraction
The weak economy has not taken much of a bite out of meat snack sales. Americans are loathe to sacrifice edible indulgences, even in times of financial crisis. All three NACS snacks categories—salty, packaged sweet and alternative—showed increases in average sales per store from 2008 to 2009, and showed gross-margin percentage and average gross-margin-dollar-per-store gains.