7-Eleven Announces Access 45 Campaign

7-Eleven Inc.’s Slurpee Nation members currently have a chance to win a new prize each day from two of the biggest videogame publishers-Electronic Arts Inc. (EA) and Ubisoft. 7-Eleven stores’ latest national campaign is called Access 45 and coincides with the upcoming releases of major game titles – Medal of Honor, EA SPORTS MMA and

Slurpee Battle of the Bands Winner Announced

7-Eleven Inc. announced The HOLLABACKS as the winner of its second annual 7-Eleven and “Slurpee Battle of the Bands” competition. Home-grown rock and popular bands battled in this multi-tiered competition, but only one from the 906 entries emerged the winner. “We want to thank the Slurpee brand, our friends, family and fans who helped us

7-Eleven, WWE Team for SummerSlam

After success with its World Wrestling Entertainment Inc. (WWE) promotion last year, 7-Eleven Inc. is climbing back in the ring this summer as a sponsor of SummerSlam), WWE’s biggest pay-per-view event of the summer. The convenience retailer has beefed up this year’s promotion, running now through Aug. 31, with double the variety of cups and

7-Eleven’s Slurpee-bration

7-Eleven Inc. is preparing for 7-Eleven Day on July 11-the day when the world’s first convenience chain celebrates its birthday. The year 2010 marks 83 years since the company was founded in Dallas. Participating 7-Eleven stores across America and Canada will serve five million free Slurpee frozen carbonated beverages in special birthday cups on Sunday

More Details on Quarles Sale

7-Eleven Inc. has closed on an agreement to purchase 14 gasoline locations in Virginia from Quarles Petroleum Inc. of Fredericksburg, Va.  The stores will be re-branded as 7-Eleven operations, and these sites will continue to sell Shell gasoline. Financial details of the transaction will not be disclosed. The locations are part of a 20-store divestiture

The Battle Begins

Twelve from a field of 906 home-grown rock and popular bands have been named the most deserving performers and will compete in this year’s 7-Eleven and Slurpee Battle of the Bands (BOTB) contest that kicks off July 11 (7-Eleven stores’ recognized birthday). Starting this Sunday, the musical groups will begin showcasing their talents and competing

7-Eleven and Police Team To Reward Kids

The uniformed officer approaches a group of kids, hands them “tickets” and says, “You have the right to … a free Slurpee drink.”  It’s all part of Operation Chill, 7-Eleven stores’ popular community program that rewards “good behavior” with a cool beverage treat and helps build positive relationships between local law enforcement agencies and young

Iron Man Returns To 7-Eleven

After the first IRON MAN movie took 7-Eleven stores by storm in 2008, with customers clamoring to buy collectible cups and boosting Slurpee sales by double digits, Marvel Studios’ IRON MAN 2 is returning to 7-Eleven to celebrate release of the Paramount Pictures’ film on May 7. In both movies, Robert Downey Jr. plays Tony

Social Networking Takes Retail by Storm

Speedy Personalized DealsChristianna Frizzell, customer relationship manager for Speedway SuperAmerica, said the best online responses will come from email blasts and text message campaigns if you know your demographic and keep contact timely and relevant. It can also be helpful to look at how customers are contacting you. For example, are they emailing or calling

7-Eleven Hires FM to Manage Maintenance

7-Eleven Inc. has selected FM Facility Maintenance to handle all store maintenance for its 6,200+ corporate- and franchise-owned locations in both the U.S. and Canada. The agreement allows 7-Eleven to centralize maintenance activity in order for stores to operate more efficiently, while reducing costs. “We believe 7-Eleven, our store operators, franchisees and, most importantly, our

New Products, Fuel Dispensed Beverages

The cold frozen dispensed category is undergoing some major changes these days, with many c-stores adding milkshakes and even energy slushees to their offerings. The additions continue to make the cold and frozen dispensed category one of the hottest in the convenience store industry. “We’ve had great success with using energy drinks like Monster, Rock

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