7-Eleven and Slim Jim are set to be co-presenting partners of World Wrestling Entertainment’s annual SummerSlam pay-per-view on Sunday, Aug. 15 at 5pm PT/8ET at the Staples Center in Los Angeles. SummerSlam weekend kicks-off Thursday, Aug. 12, and includes a two-day fan extravaganza: SummerSlam Axxess, at Nokia Plaza at L.A. Live, sponsored the National Guard.
Slim Jim, a ConAgra Foods brand, has signed on to be the Official Meat Snack of World Wrestling Entertainment (WWE) and is the presenting sponsor of WWE’s WrestleMania XXVI, in Glendale, Ariz. on March 28 and SummerSlam, in Los Angeles on Aug. 15. As part of the deal, WWE Superstar Edge will serve as a
The dried meat snacks category overall (including jerky) celebrated a healthy 2009 ringing up more $872.48 million in total dollar sales, up about 1% compared to 2008. Unit sales, however, slipped 3% to 424.43 million for the 52 weeks ended Dec. 27, 2009, according to Information Resources (IRI) . Breaking down the category by segment,