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Understanding What Your Customers are Buying

MSA and Paradigm Sample, in partnership with Convenience Store Decisions, examine the market basket of 18-34-year-old convenience store shoppers. By Trish Temmerman, Contributing Editor. Numerous reports are being written about connecting to and interacting with the Millennial (18-34 year-old) generation. These Millennials, numbering 71 million-plus according to the 2010 U.S. Census, are a key shopper

GetEngaged

R.J. Reynolds Launches Get Engaged

R.J. Reynolds delivers on its pledge to its retail partners with a powerful new online tool: Get Engaged. R.J. Reynolds has launched Get Engaged, a new feature on EngageRJRT.com, the online resource for R.J. Reynolds’ retail partners. Get Engaged was created as a research and learning platform intended to provide retailers with shopper insights and

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A Changing Market

Retail markets often change with the U.S. economy. Currently, one popular consumer trend is cross-channel shopping, for its value and quality. Despite gas prices that are more than 30% higher than last year, cross-channel shopping is alive and well in the consumer packaged goods (CPG) industry. In fact, three-quarters of today’s consumers shop across five

Dairy and Ice Cream Deliver Health, Value

DID YOU KNOW? After several years of decline, the frozen novelties category was up close to 2% for the 52 weeks ended Dec. 27, 2009. Retailers can expect to see more customers eating at home, searching for value on purchases and buying more healthful food items, according to the International Dairy Deli Bakery Association (IDDBA).

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