Integrated marketing supports nationwide launch of 2012 Hess Toy Truck, making the toy available nationwide this holiday season. Hess Corp.’s Hess Toy Truck, a holiday tradition for 48 years on the East Coast, will be available for purchase online this year for the first time. Details of the 2012 Hess Toy Truck will be announced…
Kum & Go Pledges Over $100,000 To Toys For Tots
Hot drink fall promotion to benefit underprivileged children during the holiday season. Giving back has never been so easy, or delicious. Through the new “Drink good. Do good.” campaign at Kum & Go convenience stores, coffee and cappuccino lovers can help buy toys for underprivileged children just by purchasing their favorite warm beverage. Kum…
7-Eleven Launches Flavors of Summer
Slurpee Light marks first Slurpee-branded sugar-free drink. 7-Eleven Inc. is kicking off its “Flavors of Summer” campaign with Slurpee Lite Fanta Sugar-Free Mango, promising all of the flavor of a traditional Slurpee drink with 50% fewer calories. This marks the first Slurpee-branded, sugar-free drink and the first sugar-free frozen beverage to be available at participating…
Summer Ale
Newcastle Brown Ale has released its limited edition Summer Ale. The beer is a light, golden ale with a citrus scent. It is brewed with Optic malts and Styrian Golding and Challenger hops, and is 4.4% alcohol with 26 international bittering units. Summer Ale will be available from May through July 2012 in 6-packs and…
Starbucks Launches Holiday App
New Starbucks Cup Magic App, skinny peppermint mocha and holiday Starbucks Petites debut on Nov. 15, alongside returning seasonal favorites. Starbucks Coffee Co. is celebrating the holiday season with an innovative new mobile app. This year, Starbucks will make the season come alive with Starbucks Cup Magic, an augmented reality app customers can download for…
Developing an Effective Menu
Foodservice operators must regularly develop new products and tweak old ones to pique consumer interest and attract repeat business. By Heather Henstock, Contributing Editor. Nice N Easy Grocery SHOPPES has long offered salads and sandwich melts. But the two menu lines didn’t reach their full potential until the convenience store chain hired three trained chefs…
Hunt Brothers Launches Philly Cheesesteak Pizza
Limited-time offer pizza available now in participating stores. Hunt Brothers Pizza, a brand of made-to-order pizza in the convenience store industry, has launched its newest limited-time offer Philly Cheesesteak Pizza. This new offering includes white cheddar cheese sauce, slices of beef steak, green peppers, onions and mozzarella cheese, all on Hunt Brothers Pizza’s famous original…
Traveling With 7-Eleven
7-Eleven expands its line of travel-size products to help vacationers this season. In today’s world of baggage fees, long security lines and restrictions on what can be carried onto the airplane, few U.S. travelers would use the words “travel” and “convenience” in the same sentence. But to make life on-the-go a little easier, 7-Eleven Inc.…
Dos Equis Reveals 2010 Halloween Program
Playing off the hugely popular Most Interesting Man campaign and a successful 2009 fall program, Dos Equis is again revealing what it has up its sleeve this Halloween with the 2010 Most Interesting Tricks program. Dos Equis Most Interesting Tricks invites consumers (21+) to cultivate the art of illusion and challenge friends and fellow Halloween…
Fall Brew
Samuel Adams OctoberFest is brewed to celebrate the arrival of autumn. The first thing customers will notice when pouring a glass of this seasonal beer is the color. Samuel Adams OctoberFest has a rich, deep golden amber hue, which itself is reflective of the season. This hearty lager is rich with a blend of four…