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Sara Lee Corp. Announces Name Change

Sara Lee Corp. splits to form two companies: D.E. MASTER BLENDERS 1753 and Hillshire Brands Co. Sara Lee Corp. has selected Hillshire Brands Co. as the new name for its North American business. Sara Lee is set to become two independent pure-play, publicly-traded companies on June 28, 2012. D.E MASTER BLENDERS 1753 will focus on

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Sara Lee Divides Into Two Companies

Sara Lee’s North American Retail and North American Foodservice businesses are expected to be one entity while its International Beverage and Bakery businesses and North American beverage business are set to comprise another. Sara Lee Corp. is dividing into two separate publicly traded companies, in a move planned for completion in early 2012, after the

BBU Acquires Sara Lee’s Bakery Business

Bimbo Bakeries USA (BBU) announced that its parent company Grupo Bimbo, S.A.B. de C.V. has acquired the North American Fresh Bakery business of Sara Lee Corp. “This transaction demonstrates Grupo Bimbo’s commitment and singular focus on baking,” said Gary Prince, BBU president.  “Our goal is to build a U.S. bakery business that provides the highest

Wawa brews up brand equity with Sara Lee

Wawa brews up brand equity with Sara Lee Wawa Inc. (Wawa, PA) has worked tirelessly to make its proprietary food brands a household name in the Northeast, but it couldn’t have done so without the help of suppliers like Sara Lee Coffee & Tea. The chain gave Sara Lee a trial run with the development

Jimmy Dean Dies

Jimmy Dean, the country star turned sausage king passed away at the age of 81 at his home in Virginia on Sunday evening, June 13, the New York Daily News reported. Born in 1928, Dean was raised in poverty in Plainview, Texas. He dropped out of high school after the ninth grade. After serving in

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