walmart

Wal-Mart To Share Sales Information With Nielsen

“We believe that Wal-Mart’s participation in the information sharing model reinforces the importance of business information and analytics in today’s retail climate,” says Nielsen CEO. Nielsen, a global provider of information and analytics around what consumers watch and buy, has signed a cooperation agreement with Wal-Mart to receive and analyze sales information from Wal-Mart’s U.S.

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