Rutter’s Announces Sixth Gas Winner

Delane Smith of Wrightsville, York County, Pa., regularly stops for coffee at Rutter’s on his way to his housekeeping job at York Hospital. And just as regularly, he enjoys a witty give-and-take with employees at the Rutter’s at Route 30 and Sherman Street. “What can I do to get you to smile when you come

The Future of Retail Technology

Imagine a day when your customers pay for coffee by scanning a cell phone, and play their favorite music at the gas pump with a quick swipe of a loyalty card. Well, ready or not, such technology is already out there and it’s coming for c-stores—the only question is how soon. As the Millennial generation

Rutter’s Announces Third “Fuel Up Free” Winner

Doug Davis couldn’t believe his ears when Rutter’s Farm Stores called him to announce he had won free fuel for a year. “I thought it was some kind of joke,” said Davis, who drives a trash truck for a living and eats lunch at Rutter’s almost everyday. “I was getting ready to hang up.” Davis,

BlackBerry Adds Rutter’s Coupon App

Rutter’s Farm Stores has introduced a free app for BlackBerry smart phones, complementing the Rutter’s iPhone app introduced last year. Both apps are available as free downloads from www.rutters.com. The iPhone app also is available from the Apple App Store; and the BlackBerry app will be available from BlackBerry App World within a couple of

Second Rutter’s Gas Winner Announced

From left, Beth Himmelright, Rutter’s fleet sales representative; contest winner Joe Kopp; and Robert Perkins, Rutter’s director of marketing.    As an insurance salesman, Joe Kopp of Fairview Township, York County, Pa., can appreciate this kind of coverage. As the second winner in Rutter’s Farm Stores’ “Fuel Up Free!” contest, his gasoline purchases are covered

Free Gas For A Year

Linda Wells of York, Pa., recently became the first of eight lucky Rutter’s Farm Stores customers to win free gasoline for one year in the company’s annual summer giveaway. The “Fuel Up Free!” promotion runs through Aug. 29. Drawings are held approximately every two weeks, with the next one June 21. During the contest, Rutter’s

Rutter’s To Award Free Gas

Rutter’s Rewards is adding octane to Rutter’s Farm Stores’ annual summer gas giveaway. Eight lucky Rutter’s customers will win free gas for one year during the “Fuel Up Free!” contest, which runs Monday through Aug. 29. “We’ve had an overwhelmingly positive response to the introduction of our Rutter’s Rewards loyalty card, with more than 150,000

Rutter’s Pledges $50,000 to York JCC

York, Pa.-based Rutter’s Farm Stores has pledged a lead gift of $50,000 to help the York Jewish Community Center celebrate its 100th anniversary by building a “natural playscape” playground. Rutter’s, which traces its York County farm roots to 1747, has been a long-time supporter of the JCC. “We have a lot of respect for the

Rutter’s Debuts Mobile Coupon iPhone App

Now the iPhone not only can point customers to the nearest Rutter’s, but now it can save them money once they arrive. Rutter’s Farm Stores is rolling out mobile couponing via its iPhone application, which is available as a free download from www.rutters.com. Customers who already have the Rutter’s app  can download an update to

Rutter’s Debuts Flavored Milk

Rutter’s Dairy has introduced Rutter’s-branded vanilla and strawberry milk pints to the consumer market. For years, the two flavors were available only as part of Rutter’s school milk program. The new pints – sold in plastic bottles – are the first new flavors of milk introduced by Rutter’s in a few years. Previously, Rutter’s had

Rutter’s Recognized For Community Involvement

On April 28, York, Pa.-based Rutter’s will accept the 2010 Community Service Award at the York County Chamber of Commerce’s “Spirit of York” breakfast. The award recognizes an organization for having a culture that motivates its employees to be personally involved in community service. “Rutter’s has been a strong champion of the community,” said Bob

Would You Like Wi-Fi With That?

Wi-Fi is a trendy offering customers are clamoring for, and it’s starting to appear at more c-store locations, including BP, Nice N Easy Grocery Shoppes and Rutter’s Farm Stores, especially as chains expand their foodservice programs and look for new ways to pull foot traffic into the store. Coffee shops, such as Starbucks have long

Rutter’s Introduces Pigtails, Slice Roast Pork Au Jus

York, Pa.-based Rutter’s Farm Stores, which operates 55 c-stores in Pennsylvania has introduced pigtails in a cup, as well as sliced roast pork au jus and a number of other new items. The new food menu items will be offered at its 38 stores that have touch-screen ordering. An order of pigtails comprises two hot

What Do Your Restrooms Say About You?

When it comes to sanitation and store cleanliness, looks speak for themselves. Whether it’s the front counter, the forecourt or the restrooms, convenience store operators must monitor the message they are sending to customers. “If you’re in this business and want to stay in this business your customer is going to tell you what their

Empowering Foodservice Customers

The latest technologies being used to manage c-store foodservice programs—from touchscreens and POS ordering terminals to digital signage—are allowing marketers to enhance communications and streamline operations. Touchscreens communicate the menu in a very efficient way. This is especially important as chains look to build incremental sales and make more subtle changes like expanding the number

Rutter’s Sends Valentine’s Boxes To Troops

For the fifth year in a row, Rutter’s Farm Stores and the nonprofit Support Our American Recruits will send Valentine’s Day goodie boxes to area troops serving in Iraq, Afghanistan or Kuwait. The organizations plan to send about 50 boxes – each containing enough items for a military unit of 15 to 20 people. Area

Investing in a Foodservice Future

At first look, boosting business with breakfast sales may seem like a strange idea in these tough economic times as today’s high unemployment means fewer workers stopping for breakfast en route to work. The fact that teenagers and men between the ages of 18-35, who are some of the c-store industry’s most frequent visitors, have

FDA Looks at Future of Tobacco Products

Confusion Reigns Supreme C-store operators aren’t the only ones left scratching their heads by the Food and Drug Administration’s (FDA) first foray into tobacco regulation.During the FDA’s teleconference, Catherine Lorraine, a lawyer for the administration, said, “I just want to draw your attention to the portion of the definition of a cigarette, which specifically refers

Smokeless Sales Stay Strong

Sorting through all of the dynamics at work in the smokeless tobacco category is proving a complex calculation for convenience store operators and consumers alike. For example: retail prices rose with the April 1 passage of an increase to the Federal Excise Tobacco (FET) tax to fund an expansion of SCHIP, the State Children’s Health

Meeting the Demand for Fresh Foods

Americans are more amenable to buying meals at convenience stores, but won’t budge when it comes to quality, price or convenience factors like portability and packaging. That means there’s the potential for some real money in home meal replacement (HMR), but it has to be done well, and in just the right locations. Then there’s

Changing its Stripes

Susser Holdings Corp. at a glance A dynamic marketer Based in Corpus Christi, Texas, Susser Holdings is the largest non-refiner, convenience store operator in Texas, with additional stores in Oklahoma and New Mexico. It operates 516 convenience stores through its Stripes LLC division and is the 19th largest c-store chain in the U.S. Convenience Store

Developing a Late Night Menu

C-store operators burning the midnight oil thinking of ways to increase their business may have inadvertently stumbled upon their answer. While late night has grown into an identifiable daypart on its own, too many retailers either haven’t yet recognized it as such or simply don’t have the traffic to warrant promoting it. But for those

Construction Investments Slowing

It’s costing more than ever to build new convenience stores, according to the NACS’ 2009 State of the Industry report. This news comes at a time when the economy is dragging down sales and profits. As a result, operators face a crucial challenge as they try to grow business organically: build or renovate? The answer

Pizza Palates Changing

Fast Facts About Pizza • Americans eat approximately 100 acres of pizza each day, or about 350 slices per second. • Pizza is a $30 billion per year industry. There are approximately 69,000 pizzerias in the U.S. Approximately three billion pizzas are sold in the U.S. each year. (Source: Blumenfeld and Associates) • Pizzerias represent

Demand Grows for Packaged Sales

Given current level of public concern over health issues, it’s hardly surprising more c-stores are increasing offerings of prepackaged goods, including sandwiches and baked products. Even with prepackaged sandwiches, “stores need to be vigilant against contamination of any kind,” said environmental specialist and HACCP-Plus President Marsha Robbins, who added store employees must also be attentive

7ads6x98ycss.php