Ricker’s Rewards card connects to customers’ checking accounts, so they can use the card like a debit card for discounts on in-store and gasoline purchases. Ricker Oil Co. is launching a rewards program this week to drive traffic and help customers battle escalating gas prices, the Indianapolis Star reported. The Ricker’s Rewards loyalty program offers…
Ricker’s and LIFT Announce Agreement
LIFT Station helps retailers effortlessly up-sell shoppers. Ricker Oil Co. and LIFT Retail Marketing Technology announced a multi-year agreement for a chain-wide rollout of LIFT’s suggestive selling solution – an award-winning point-of-sale technology that recommends upsell items to shoppers based on what the shopper is currently purchasing. “We are excited to be installing the LIFT…
Retailers Embrace New POS Technology
Ricker Oil, Open Pantry and Tri Star Energy Daily’s stores are adding LIFT Retail Marketing Technology’s LIFT station, a new suggestive selling point-of-sale (POS) technology that displays up-sell offers to customers based on what they are actively buying. LIFT launched the new interactive system last month at the 2010 NACS Show in Atlanta. “These convenience…
Lighting the Way to Profitability
Lighters can be an afterthought. There are relatively few manufacturers, everyone merchandises them near the front counter, liability issues have cut down on cheap products and differentiation is only skin deep. But even given the limited number of companies supplying products, lighters produce an excellent margin—between 40% and 60%—and sales have been steady for the…
Ricker Oil Rewards Twitter Followers
Ricker Oil customers who follow the company on Twitter have a chance at winning free gasoline this week. Ricker Oil is rewarding its Twitter followers by launching Ricker’s Tweet Up Fill Up, a one-week social media promotion at convenience stores in Anderson and Indianapolis. From Sept. 27 to Oct. 1, five Twitter followers each day…
Swipe Fee Fight Mounts
Building on 7-Eleven’s successful “Stop Unfair Credit Card Fees” consumer petition campaign, convenience store operators joined with U.S. Representatives Peter Welch and Bill Shuster to deliver an additional two million new customer signatures collected during the NACS “Stop Unfair Swipe Fees” campaign, which is asking Congress to put an end to unfair, hidden credit and…
Ricker, BP Lawsuit Settled
A dispute between Ricker Oil Co. and BP’s Indianapolis-area locations has been resolved as both companies came to an agreement this week, following a lawsuit filed by Ricker Oil last October. “BP Products North America and Ricker Oil Company are pleased to announce a joint agreement to dismiss all claims related to the ampm franchise…
Is Green in Your Future?
Being green. You can’t go a day without hearing about it. Escalating energy costs and a renewed awareness of the environment have put green initiatives at the top of the agenda for the global convenience industry. Retail industry leaders such as Walmart and Tesco are setting targets to reduce energy use by at least 20%.…
Divine Disruption
Here’s an entirely plausible scenario: At around 8 a.m. on a weekday, customers are lined six deep in front of the only open register at your suburban convenience store. The line has screeched to a halt because a deliveryman running late has flanked the clerk at the register and asked her to sign off on…