Giant, Shell Join To Provide Gas Rewards

Giant Food of Landover, Md., a grocery chain in the Mid-Atlantic region, and Shell have teamed up to provide customers savings on fuel. Beginning on May 14, Giant and Shell customers in the Washington, D.C. and Baltimore metropolitan areas, and select cities in Delaware and Virginia north of Fredericksburg will be able to shop at

Rite Aid Debuts New Rewards Program

Drugstore chain Rite Aid seeks to drive customer loyalty with its new wellness+ customer rewards program that provides members with free health and wellness benefits, as well as shopping discounts and special prices. The program will be supported by a national television, radio, circular and digital advertising campaign. The free Rite Aid wellness+ rewards card

ExxonMobil Sweepstakes To Award Smart Fortwo Coupes

Exxon and Mobil retailers and Citi are giving cardholders the chance to win a 2010 smart fortwo coupe each week through the ExxonMobil Personal Card “Win a smart fortwo Sweepstakes.” From April 1 through June 30, a new winner will be drawn every week. In addition to the weekly car giveaways, consumers will also have the chance

Speedway Ranked Nation’s Top Gasoline Brand

Speedway has been ranked as the nation’s top retail gasoline brand for a second consecutive year.   According to the 2010 EquiTrend Brand Study conducted by Harris Interactive, Speedway is the highest ranked gasoline in overall brand equity. The EquiTrend study evaluates key metrics including: equity, customer connection, commitment, energy, brand behavior, brand advocacy and

Leveraging Loyalty

Reaping Rewards Loyalty marketing programs recognize and reward the best customers of a business. Nearly one-third of U.S. consumers (32.3%) consider their participation in retail rewards programs to be “more important” as they seek to stretch their household budgets in the recessionary economy, according to survey research from Colloquy. In another significant result from its

Outsite Networks Completes Loyalty Certification for Verifone

This certification allows Outsite Networks to integrate directly with the terminal loyalty ports and offer loyalty partners the additional capabilities of special member pricing, price roll back and stored cash-value rewards. “Our loyalty solution opened the possibility of loyalty across varied combinations of POS equipment because it works with every make and model POS equipment

CVS/pharmacy Delivers More Rewards

CVS/pharmacy’s ExtraCare rewards program is paying off for customers. Cardholders received a combined total of more than $1.9 billion in savings and rewards throughout 2009 by using their ExtraCare card each time they shopped at CVS/pharmacy or online at CVS.com. “In 2009, Americans continued to cut costs and look for new ways to help stretch

Ronald Samuel Wins Sunoco’s “Free Fuel 5000”

Sunoco has awarded 5,000 gallons of gasoline to the winner of its 2009 Free Fuel 5000 promotion, Ronald Samuel. As the official fuel of NASCAR, Sunoco’s “Free Fuel 5000″ promotion offered millions of Sunoco customers a decal identical to the ones on every racecar in NASCAR’s three top series. By getting spotted with a decal

Cultivating Loyal Customers

Savvy c-store operators are using customer loyalty/scan-data-analysis programs to improve merchandise planning, forecasting and point-of-sale (POS) data management, and to provide a technology platform for long-term growth. When done well, the inevitable result is to empower store personnel to react quickly, make more informed decisions and improve cost effectiveness, so they can simplify customers’ lives.

Java Jolts Beverage Sales

According to a recent study from the National Coffee Association, more coffee-drinkers than ever before say their favorite brew improves mental focus and provides health benefits. Not surprisingly, consumption of coffee now surpasses that of soft drinks—and while the gap is still narrow, daily consumption of coffee is pointing directionally higher. Young adults are the

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