Restaurant operators and fast-food retailers looking to drive loyalty can learn all about KickBack’s innovative loyalty solutions by visiting the KickBack team at Booth 9524 at The National Restaurant (NRA) Show from May 18-21 in Chicago. KickBack Rewards Systems, an Idaho-based rewards and loyalty solutions provider, is pleased to announce that it will makes its…
KickBack Rewards Systems to Be Featured at The Tech EVENT
Convenience store retailers looking to drive loyalty can learn all about KickBack’s innovative loyalty solutions by visiting the KickBack team at Booth 401 at The Tech EVENT from May 6-10 in Dallas. It’s crucial that convenience store retailers take a step back now and look at what is coming down the pipeline with loyalty solutions…
CITGO Freedom Oil Celebrates Its 10th Year In Business
Freedom Oil celebrates its 10th anniversary by offering a month-long rewards program to its loyal customer base. Freedom Oil, a Warsaw, Ind.-based CITGO Marketer, is celebrating its 10th anniversary by offering loyal customers with its Freedom Rewards Program. Customers can earn cents-off-per-gallon rewards based on store purchases marked at Freedom Express locations through Aug. 31.…
TA Builds Its StayFit Fitness Program
TravelCenters of America moves forward with its StayFit program by adding a new fitness center at a Dallas-based store. TravelCenters of America opened its 40th StayFit fitness center in a Dallas-based travel plaza. The company announced all of its StayFit fitness rooms are free to professional drivers who carry the UltraONE Driver Rewards card. The…
Shell Continues Rollouts On Its Fuel Rewards Network
With the help of Excentus, Shell connects customers to fuel saving programs across all its stations. Shell and Excentus kicked off the expansion of the Fuel Rewards Network (FRN) in June, and the rollout of this program continues through July. The program aims to rollout in different cities each month. So far, it is available…
TA Hosts Recipe Challenge For Drivers
Professional drivers get creative and submit their favorite recipes to TravelCenters of America for its UltraChef contest. Professional drivers can show off their chef skills in TravelCenter of America’s second UltraChef One Million Point Recipe contest to earn points, prizes and recognition. TA wants professional drivers in the UltraONE Driver Rewards program to submit their…
TA Opens Two New Full-Service Travel Centers
TA adds two more travel centers in the Michigan-area this week. TravelCenters of America LLC opened two new TA-branded locations on June 25 at Tekonsha and Battle Creek, Mich. The addition of the two new stations brings the total number of TA full-service travel centers to 240. The new Tekonsha location includes all of the…
Gilbarco Veeder-Root Personalizes Loyalty
Gilbarco Veeder-Root partners with Kickback Points to give its customers stronger loyalty programs. Gilbarco Veeder-Root certified its Kickback Points with its generic loyalty interface for the Applause Media System. This is the first time an embedded digital forecourt media solution that personalizes advertising and promotions has been available to convenience store retailers. Kickback Points’ implementation…
Chevron ExtraMile Launches New Battleship Game
Consumers can visit West Coast Chevron ExtraMile locations for chances to win thousands of instant prizes. Chevron ExtraMile has launched a new Battleship Commander Instant Win Game in support of Universal Pictures’ upcoming Battleship. Now through June 30, each visitor to participating ExtraMile locations in California, Oregon and Washington can request a game card with…
Data Security Spurs Advancements In Loyalty
As loyalty programs evolve, ensuring customers that their private information is secure and being used appropriately is essential in gaining their trust. By Erin Rigik, Associate Editor. The secret to succeeding with a loyalty program in 2012 is to make sure you’re offering customers value on their terms, while also ensuring them that their information…