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Creating A Branding Game Plan

By John Matthews, founder and president of Gray Cat Enterprises Inc. What is your branding game plan? Not the branding media schedule—that is just part of it—but rather, your overarching strategic decision-making game plan on all of your branding initiatives? Most advertising managers have a page or two media plan that an agency has produced

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Kellogg Launches Website

Website tools to help convenience retailers maximize sales potential. The Kellogg’s Convenience Team has launched a redesigned Website, www.kelloggsconvenience.com, a comprehensive and interactive tool for convenience store owners. “Our goal has always been to provide a high level of personal service for our customers every day,” said Kimberly Belson, spokesperson for Kellogg’s Convenience Team. “We’ve

Faucet S Safety

Prevent Accidental Dispensing

Tomlinson Industries now offers a “safer upper assembly” for S Series Faucets. This safer upper assembly requires a three-step action to control dispensing and prevent accidental dispensing. The faucet handle must be lifted, squeezed and then pulled down to activate. Release the handle to shut off. This safety feature is now available for the S

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KSS Fuels Expands Traffic Intelligence Database

KSS Fuels’s TrafficMetrix improve the accuracy of consumer traffic counts. KSS Fuels has announced a major update to its globally recognized consumer traffic database source, MPSI TrafficMetrix, which now contains almost 1.3 million traffic counts. In addition to refreshing and extending key traffic data, KSS Fuels has developed analytic tools to improve the accuracy of

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