Store-brands still prove to be highly popular with U.S. consumers when compared with brand-name products. A study released by Accenture finds that two-thirds of U.S. shoppers surveyed admitted that their grocery carts were half full of store-brand products. Some admitted to Accenture that they even increased their purchase of store-brand products in recent years as
cciPanel gives retailers and marketers the scoop on what are today’s tobacco buying trends. Management Science Associates (MSA), Paradigm Sample and Convenience Store Decisions teamed to present a free Webcast Thursday afternoon to discuss the habits of tobacco consumers at U.S. c-stores. The Webcast will be archived and available for all people at csdecisions.com later
“Premium online advertising can drive brick-and-mortar sales by both increasing brand loyalty and gaining new customers from competitors,” says cofounder of Legolas Media. Demonstrating the power of highly-targeted, online advertising to drive brick-and-mortar sales, a massive multi-brand study has found consumers targeted via premium Websites resulted in an 18% in-store sales lift versus non-targeted shoppers.
The Convenience Consumer Insights Panel finds that convenience store owners not engaged in a fuel program are missing significant sales opportunities. By Trish Temmerman, Management Science Associates (MSA). The pinch of the recession is forcing consumers to take a hard look at where they can tighten their belts and how they can stretch their hard-earned
According to a recent study from the National Coffee Association, more coffee-drinkers than ever before say their favorite brew improves mental focus and provides health benefits. Not surprisingly, consumption of coffee now surpasses that of soft drinks—and while the gap is still narrow, daily consumption of coffee is pointing directionally higher. Young adults are the