“Premium online advertising can drive brick-and-mortar sales by both increasing brand loyalty and gaining new customers from competitors,” says cofounder of Legolas Media. Demonstrating the power of highly-targeted, online advertising to drive brick-and-mortar sales, a massive multi-brand study has found consumers targeted via premium Websites resulted in an 18% in-store sales lift versus non-targeted shoppers.
Taking steps to promote innovative products and value pricing can elevate the whole roller grill experience. By Heather Henstock, Contributing Editor. When consumers think of convenience store food, roller grill hot dogs are top of mind. Roller grills have developed a mixed reputation over the years, but they remain a staple of c-store foodservice programs