Mac’s uses iSIGN technology to gauge message effectiveness and drive ROI. Mac’s Convenience Stores Inc. has expanded its partnership with iSIGN Media Solutions Inc., a provider of interactive mobile advertising solutions, to install iSIGN antennas is approximately 900 additional locations. iSIGN IMS systems are already in place at approximately 500 Mac’s outlets, and mobile interactions…
Pilot Flying J Completes Purchase of Bosselman Travel Centers
“These seven stops significantly enhance our network by shrinking the distance our customers travel to receive service in the Upper Midwest,” says Pilot Flying J president. Pilot Flying J and Bosselman Travel Centers Inc. today announced that the sale of seven Bosselman travel centers in the Midwest to Pilot Flying J has been completed. The…
Hess Introduces Toy Truck Racing App
2011 Hess racer game app debuts free on Android. Hess Corp. has released of its second edition Hess Toy Truck game app, the Hess Racer Game, on Android. Based on the 2011 Hess Toy Truck and Race Car, the game app extends the company’s 47-year old Hess Toy Truck holiday tradition online and builds on…
Hess Express App Debuts
Hess partners with OpenStore by GasBuddy to launch innovative mobile app and Website for people on the go. Hess Corp. and OpenStore by GasBuddy have launched the Hess Express mobile app and redesigned Website, HessExpress.com, to provide busy people on the go with customized deals and coupons, real-time gas prices and traffic information. “This digital…
Convenience Industry Takes Center Stage
Tips, thoughts and reminders to enhance your NACS Show experience. Move over Ringling Brothers because the NACS Show is indeed “The Greatest Show on Earth.” Beyond the night life, parties, shows and the glitter of the Las Vegas lights lies, by far, the best and most comprehensive trade show and conference in the industry for…
You Are Known by the Company You Keep
The contacts and friends you make in this industry can become lifelong confidants. This one’s personal. As the saying goes, this is not my first rodeo, but amazingly I’ve come through with very few of life’s saddle sores. Now in my 40th year in the industry, I’ve worked for some amazing people, learned many valuable…
Choosing the Right ATM
With the number of ATMs in service across America rising and their average transaction dipping for a decade, convenience store operators face a variety of choices in how they choose to deploy them. Viewed as revenue generators or simply services for customers, cash machines present c-store executives with a variety of options and challenges, beginning…