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Cenex Launches Tanks of Thanks

First of its kind, community-driven initiative celebrates customers’ good deeds and generates engagement from retailers. Cenex—the CHS energy brand—has launched a new a program that recognizes and rewards people for the everyday acts of kindness that make our communities a better place to live. As part of a new marketing campaign launched last December, Tanks

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BP Updates Gulf Restoration Activity in New TV Ad

National campaign provides progress report on Gulf recovery and restoration BP is launching a new nationwide television advertising campaign to update the American people on progress being made to clean up and restore the Gulf Coast region in the wake of the Deepwater Horizon accident. The initial advertisement in the series, which will debut on

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Heineken Launches “Sunrise” Campaign

New campaign supports responsible consumption. HEINEKEN has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs to moderate drinkers” continues to use Heineken, the world’s most international premium beer brand, to deliver and reinforce this important message. This initiative is an integral

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CITGO Fall Fueling Good Program Recognizes 12 Charities

Winners in the Fall 2011 Fueling Good program span the CITGO footprint, from Wisconsin to Florida and Pennsylvania to Texas. Doing good in local communities is a core value woven throughout CITGO Petroleum Corp. and one that is uniquely demonstrated through its Fueling Good Program. Now in its third year, Fueling Good recognizes and rewards

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Circle K Raises Record $1,005,198 for March of Dimes

Pick-A-Pumpkin Campaign funds March of Dimes programs working to give every baby a healthy start and helping sick babies survive and thrive. Circle K Stores and their customers in their Great Lakes and Midwest Regions helped raise $1,005,198 in the annual March of Dimes Pick-A-Pumpkin campaign during October.  This new record total will support March

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TA Kicks Off Annual Campaign

Donations raised benefit professional drivers in need. TravelCenters of America LLC’s full-service TA and Petro Stopping Centers brands have launched their support of the 2011 customer and employee donation drive to benefit St. Christopher Truckers Development and Relief Fund (SCF), an organization that helps truck drivers suffering from financial hardship due to medical problems. The

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CITGO’s Popp’s for Paws Fundraiser Supports Humane Society

CITGO station launches first annual fundraiser as part of customer appreciation month.  Popp’s Riverwalk CITGO, with support from CITGO Petroleum Corp. has kicked off its first annual Popp’s for Paws fundraiser and pet food drive to support the Lakeshore Humane Society (LHS). Now through Nov. 20, customers are invited to drop off canned pet food

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Taking Social Media to the Next Level

C-stores are adding Facebook pages, but to profit from social media, retailers need to also engage fans with text and email marketing campaigns. By Erin Rigik, Associate Editor. Anyone still questioning the power of social media need only look to Japan. The country, which between earthquakes, tsunamis and radiation fears has seen tourism drop, is

JEWEL-OSCO

Jewel-Osco Teams With Food Banks For Hunger Action Month

Give a Little, Feed a Lot Campaign to benefit local food banks.  JEWEL-OSCO, a Midwest food and pharmacy retailer, is partnering with multiple food banks in Illinois and Indiana on a proactive food drive to support Hunger Action Month in September. The campaign, called “Give a Little, Feed a Lot,” which is going on now

Innovation Drives Frozen Sales

  TOP PERFORMERS Coca-Cola Co. PepsiCo ICEE (J&J Snack Foods) HONORABLE MENTIONS F’Real! Foods Dr Pepper (Dr Pepper Snapple Group) Slush Puppie (J&J Snack Foods) It’s little surprise that The Coca-Cola Co. and PepsiCo were ranked as top performers in the dispensed cold beverages category, but innovators like J&J Snack Foods and F’Real! are certainly

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