Fuze celebrates a summer of great-tasting refreshment as it releases a new collection of teas and juice drinks. The new lineup comes out this summer, offering retailers the new flavors in 1-liter packages. The new selections include the following: Lemon Iced Tea, Honey and Ginseng Green Tea, Half Iced Tea & Half Lemonade, Berry Punch…
Mello Yello Goes Retro
Since the summers of disco, tie dye and 1970s cool, Mello Yello has offered a citrus flavor to chill any hot summer day. Starting this summer, Mello Yello is going back to its roots with a remixed version of its original package design. While Mello Yello has been widely available in the Midwest and Southeast…
Functional Focus
The bright light in the bottled water category remains enhanced waters, which consumers looking for more than just refreshment are coming to appreciate. That said, selling enhanced–or any other bottled waters in troubled economic times–means taking greater advantage of supplier programs and doing some savvy marketing and merchandising. The year just passed was difficult on…