At retail, UCL-themed soccer display enhancers will encourage shoppers to text-in for the chance to win Heineken and UCL experiences and prizes. Heineken, a global premium beer brand, and the UEFA Champions League (UCL), the world’s most prestigious soccer club competition, are once again joining forces to bring the spectacular artistry and competition of Champions…
Shop Around The Clock
7-Eleven has an array of gifts for last minute shoppers this holiday season. With retailers opening their stores even earlier for Black Friday door-buster sales, shoppers started the hunt for December holiday deals as early as Thanksgiving evening, jockeying for flat-screen TVs and fighting over waffle irons. But shopping in the middle of the night…
SymphonyIRI Report Examines Shopping Mission Trends
Times & Trends report finds pantry stock-up and quick trips account for two-thirds of CPG trips and dollar sales. It has long been a daunting task to stay in lock step with the shopper mindset. After all, mindsets are a moving target and can quickly change due to a variety of reasons, including purchase…
Heineken Launches “Sunrise” Campaign
New campaign supports responsible consumption. HEINEKEN has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs to moderate drinkers” continues to use Heineken, the world’s most international premium beer brand, to deliver and reinforce this important message. This initiative is an integral…
Kretek
Today’s cigar smokers are looking for quality, value, variety and taste. Watch this video from Kretek to learn how adding DJARUM Natural Leave Wood Tipped Cigars in four premium flavor blends: classic clove, cherry, vanilla and rum, combined with Kretek’s strong introductory program, display allowances, promotions and merchandising will increase your cigar sales.
Tracking the Trends in Convenience Retailing
Despite the global recession, convenience stores have thrived thanks to their ability to provide fast service, quality products and great value in strategic locations. As service and location remain the industry’s primary competitive advantage over supermarkets, drug stores and mass merchandisers, many of whom are moving into the fuel and fresh food business, convenience stores…
Boston College Faces Nevada In Kraft Fight Hunger Bowl
The first-ever Kraft Fight Hunger Bowl is raising money and awareness about the issue of hunger in the U.S. The bowl celebrates the culmination of Kraft Foods’ HUDDLE TO FIGHT HUNGER program, which is the food company’s largest-ever branded initiative to fight hunger in America. The goal of the program is to donate as many…
Shopping for POS Solutions
Convenience to customers today means one-stop shopping, short lines at the counter and the ability to get in and out of a store fast. New integrated point-of-sale (POS) solutions are speeding up service and offering customers the convenience they demand thanks to faster processing times. What’s more, they’re saving operators money, labor and time. Finding…
Building Your Banana Business
The Chiquita To Go program offers retailers the opportunity to sell quality bananas and earn higher margins. With Chiquita’s “stay fresh” technology, bananas stay fresh up to seven days longer, significantly reducing waste. Using the Chiquita To Go merchandiser, retailers can place a display of 10 bananas on the counter for increased impulse purchases, attracting…
Preparing for the Fountain Wars
McDonald’s is preparing an aggressive summer promotion targeting core c-store customers. Another month, another challenge for convenience store operators. Where is the legendary Charles Atlas when the big bad bully tries to kick sand in our collective faces? As I’m sure you’ve heard by now this summer’s bully is, once again, McDonald’s. The hamburger chain…