Oklahoma City ranked No. 1 in Mars Chocolate North America’s fourth annual COMBOS “America’s Manliest Cities” study. According to the study, from its stellar hoops to its love of pick-up trucks, Oklahoma City represents the best of being a man. COMBOS partnered with Bert Sperling, research expert behind “Best Places to Live” studies to develop…
Gold Medal Cereal
Kellogg’s is creating excitement toward the London 2012 Olympic Games with its Cereal-in-a-Cup packages. The packages don’t just promote the 2012 Olympic Games; consumers can be a part of it with the U.S. Olympic Instant Win Game on the packages. The promotion’s grand prize is a trip for four to the U.S. Olympic Training Center…
7-Eleven Launches Flavors of Summer
Slurpee Light marks first Slurpee-branded sugar-free drink. 7-Eleven Inc. is kicking off its “Flavors of Summer” campaign with Slurpee Lite Fanta Sugar-Free Mango, promising all of the flavor of a traditional Slurpee drink with 50% fewer calories. This marks the first Slurpee-branded, sugar-free drink and the first sugar-free frozen beverage to be available at participating…
Snowboarding Heats Up
Snowboarding will be a bit hotter during 2012 now that Chas Guldemond, one of the world’s top-ranked snowboarders, has signed on with Texas Pete to endorse the hot sauce on slopes around the world throughout 2012. The Texas Pete brand offers a full line of hot sauces, wing sauces and seafood sauces. Guldemond is enjoying…
Roo Cup Returns
Kangaroo Express celebrates the return of its popular refill cup, which can be refilled with any fountain or frozen beverage for only 25 cents through Labor Day. The Pantry Inc., an independently operated convenience store chain in the southeastern U.S., has announced details for its second annual Roo Cup deal, a refillable cup for fountain…
Grab-and-Go Snack Cups
Inline Plastics Corp. has introduced new grab-and-go 12-ounce snack cups, the newest version of the company’s breakthrough Safe-T-Fresh line of products. These easy open and close snack cups lock in freshness, extend shelf life and are available with either flat or dome lids. These new clamshell containers, which are designed to fit most automobile cup…
Del Monte Launches 500 Sneaker March
Promotion encourages customers to exercise and eat fresh fruits and vegetables. Del Monte Fresh Produce has launched its 500 Sneaker March promotion, which begins March 1 and runs through March 31. The promotion, hosted on the Del Monte Fresh Produce Facebook page, will randomly award 500 sneakers to 500 Del Monte Facebook fans who enter…
Heineken and James Bond Sign Global SKYFALL Partnership
HEINEKEN plans to launch its marketing campaign to support its partnership with James Bond in September 2012. HEINEKEN has announced that it has extended its 15-year partnership with the James Bond franchise. The company introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd…
Heineken Serenades on Valentine’s Day
“The Serenade” is part of the brand’s “Open Your World” global campaign. Heineken is helping ignite romance this Valentine’s Day with the launch of a new Facebook application called “The Serenade.” Based on the brand’s second global film “The Date,” the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting…
Sixth M&M’S Character to Debut During Super Bowl
Ms. Brown joins the ranks of M&M’S spokescandies. Mars Chocolate North America plans to reveal the sixth M&M’S character, Ms. Brown, in a sweet new ad during Super Bowl XLVI. Like all of her fellow M&M’S spokescandies, Ms. Brown has her own distinct personality, which is rooted in her wisdom, high intelligence and sharp wit.…