Inline Plastics Corp. has introduced a new line of upscale containers specifically designed to meet the needs of the foodservice industry. The new Visibly Fresh product line consists of rigid, crystal clear plastic containers that represent the ideal combination of value and quality. The upscale design and minimal ribbing of the Visibly Fresh line promotes…
7-Eleven Samples MiO ENERGY
Comedian Judah Friedlander introduces 7-Eleven customers to MiO Energy, a liquid water enhancer with an added energy benefit. Actor, comedian and beverage expert Judah Friedlander commandeered three Los Angeles 7-Eleven stores yesterday on behalf of MiO ENERGY, the new platform for the popular liquid water enhancer. Friedlander, self-proclaimed beverage expert and newest fan of MiO…
Daily’s Convenience Stores Hosts Mark Hominick
UFC mixed martial arts athlete to sign autographs for fans at two Daily’s Convenience Stores locations. Daily’s Convenience Stores and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are hosting Canadian mixed martial arts (MMA) athlete Mark “The Machine” Hominick on Friday, Jan. 20, 2012 at two Daily’s locations in Smryna, Tenn.…
Camel SNUS Launches Print Campaign
Smokers have more options today when it comes to tobacco use, and Camel wants customers to know it’s transforming with the times. Camel SNUS is running a number of print ads that are appearing in dozens of alt-weeklies nationwide this month. “At a time when adult tobacco consumers may be considering their options, we want…
7-Eleven Celebrates Veteran’s Day
“With this year’s Veteran’s Day falling on 11/11/11, the timing seemed perfect to say thank-you to the men and women serving our great country. For those who are here, we can say thank-you with a free Slurpee. For those serving, we hope to raise enough funds to help the USO distribute 40,000 care packages,” says…
7-Eleven, Coca-Cola Help Protect Polar Bears’ Habitat
Partnership enhances The Coca-Cola Co.’s “Arctic Home” campaign, supporting World Wildlife Fund to conserve polar bears’ arctic habitat. Coca-Cola and 7-Eleven are joining forces this holiday season to give customers a chance to have some chilly fun for a great cause. The initiative is part of The Coca-Cola Co.’s “Arctic Home” campaign, which supports World…
Building Better Beer Sales
While many trends impact the beer category, the one that will most directly influence how marketers do business is the continued demand for more choices by the consumer. By Joe Bush, Contributing Editor. It’s been two years since Walgreens jumped back into the beer and wine business, and at least three convenience store operators in…
Little Debbie Launches Million Smile Promotion
Little Debbie snacks has introduced a “smiling” giveaway, a coinciding eight-month national tour and a free photo uploading adventure where submitted photos are compiled in a mosaic that makes up Little Debbie’s iconic smiling face. Little Debbie rolled out its Little Debbie Million Smile Mission Giveaway on Oct. 11 at littledebbie.com. As part of the…
Elevating Snack Sales
The weak economy has not taken much of a bite out of meat snack sales. Americans are loathe to sacrifice edible indulgences, even in times of financial crisis. All three NACS snacks categories—salty, packaged sweet and alternative—showed increases in average sales per store from 2008 to 2009, and showed gross-margin percentage and average gross-margin-dollar-per-store gains.…
Man Cave Sweepstakes Begins
Jack Link’s Beef Jerky has announced its Wild Side Man Cave sweepstakes and promotion, underway now. Using the unique code found of specially marked Jack Link’s packages, brand enthusiasts can explore the elusive Sasquatch’s “man cave” online and register for a chance to win a Wild Side Man Cave of their own. As no true…