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Visibly Fresh

Inline Plastics Corp. has introduced a new line of upscale containers specifically designed to meet the needs of the foodservice industry.  The new Visibly Fresh product line consists of rigid, crystal clear plastic containers that represent the ideal combination of value and quality. The upscale design and minimal ribbing of the Visibly Fresh line promotes

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7-Eleven Samples MiO ENERGY

Comedian Judah Friedlander introduces 7-Eleven customers to MiO Energy, a liquid water enhancer with an added energy benefit. Actor, comedian and beverage expert Judah Friedlander commandeered three Los Angeles 7-Eleven stores yesterday on behalf of MiO ENERGY, the new platform for the popular liquid water enhancer.  Friedlander, self-proclaimed beverage expert and newest fan of MiO

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Daily’s Convenience Stores Hosts Mark Hominick

UFC mixed martial arts athlete to sign autographs for fans at two Daily’s Convenience Stores locations. Daily’s Convenience Stores and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are hosting Canadian mixed martial arts (MMA) athlete Mark “The Machine” Hominick on Friday, Jan. 20, 2012 at two Daily’s locations in Smryna, Tenn.

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Camel SNUS Launches Print Campaign

Smokers have more options today when it comes to tobacco use, and Camel wants customers to know it’s transforming with the times. Camel SNUS is running a number of print ads that are appearing in dozens of alt-weeklies nationwide this month. “At a time when adult tobacco consumers may be considering their options, we want

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7-Eleven Celebrates Veteran’s Day

“With this year’s Veteran’s Day falling on 11/11/11, the timing seemed perfect to say thank-you to the men and women serving our great country.  For those who are here, we can say thank-you with a free Slurpee.  For those serving, we hope to raise enough funds to help the USO distribute 40,000 care packages,” says

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7-Eleven, Coca-Cola Help Protect Polar Bears’ Habitat

Partnership enhances The Coca-Cola Co.’s “Arctic Home” campaign, supporting World Wildlife Fund to conserve polar bears’ arctic habitat. Coca-Cola and 7-Eleven are joining forces this holiday season to give customers a chance to have some chilly fun for a great cause. The initiative is part of The Coca-Cola Co.’s “Arctic Home” campaign, which supports World

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Building Better Beer Sales

While many trends impact the beer category, the one that will most directly influence how marketers do business is the continued demand for more choices by the consumer.  By Joe Bush, Contributing Editor. It’s been two years since Walgreens jumped back into the beer and wine business, and at least three convenience store operators in

Little Debbie Launches Million Smile Promotion

Little Debbie snacks has introduced a “smiling” giveaway, a coinciding eight-month national tour and a free photo uploading adventure where submitted photos are compiled in a mosaic that makes up Little Debbie’s iconic smiling face. Little Debbie rolled out its Little Debbie Million Smile Mission Giveaway on Oct. 11 at littledebbie.com. As part of the

Elevating Snack Sales

The weak economy has not taken much of a bite out of meat snack sales. Americans are loathe to sacrifice edible indulgences, even in times of financial crisis. All three NACS snacks categories—salty, packaged sweet and alternative—showed increases in average sales per store from 2008 to 2009, and showed gross-margin percentage and average gross-margin-dollar-per-store gains.

Man Cave Sweepstakes Begins

Jack Link’s Beef Jerky has announced its Wild Side Man Cave sweepstakes and promotion, underway now. Using the unique code found of specially marked Jack Link’s packages, brand enthusiasts can explore the elusive Sasquatch’s “man cave” online and register for a chance to win a Wild Side Man Cave of their own. As no true

Driving Car Wash Profits

Increasing profits at the car wash depends on two tasks: drawing new customers and tempting current customers to increase the frequency of their visits. Determining which tactics will best accomplish these feats is where it gets complicated. Tactics that are working for many in the industry include touting loyalty programs, embarking on water-saving initiatives, participating

Quick Chek’s Summer Event Soars

Quick Chek’s 320-member team of volunteer employees helped welcome more than 112,000 to Readington, N.J.’s Solberg Airport for the 28th Annual Quick Chek New Jersey Festival of Ballooning. The highly-anticipated annual three-day festival held July 23-25, has consistently grown to be the largest summertime hot air balloon and music festival in North America.  Quick Chek

Tailgating Treats

This fall—from Sept. 1 through Oct. 31—an exciting Milwaukee’s Best promotion is giving one lucky guy the chance to win “the mother of all tailgating trucks.” Exciting POS materials feature tailgate truck visuals and messaging on how beer drinkers can enter for the chance to win the tailgate truck. Men love great beer and tailgating

Light Up The Night

Happy Hour Fluid Motion lighters are the newest design addition to Calico Brands’ very successful 3D lighter line. The Happy Hour 3D lighters feature popular drinks that appear to be the real thing as the liquid butane of the lighter shows through each glass. Calico Brands’ marketing department put in hours of research for field

Candy That Cares

  To help find a cure for breast cancer, dedicated packages of Fruit Punch flavor of Sport Beans jelly beans by Jelly Belly will benefit The Breast Cancer Research Foundation. The new pink ribbon packaging includes a pledge todonate 5% of the sales of Sport Beans energizing jelly beans to the non-profit group. The campaign

Sweet Jewels

August marked the 30th anniversary of a jewel of a candy: the Ring Pop. Manufactured by Topps Confections since 1977, the candy ring was originally offered in two flavors: cherry and grape. Kids now choose from more than 10 different fruitand twisted flavors, as well as specialty seasonal tastes. Ring Pops enduring popularity has become

Special Attention

  Perfetti Van Melle will launch a ground-breaking promotion with DC Comics with a specially created comic that features Superman and the Airheads Balloon Guy. This eight-page custom comic will be inserted into 500,000 DC Kids comic books this September. Any six pack of Airheads bars that feature Superman on the package will contain two,

Smucker’s Gets ACF Seal of Approval

The American Culinary Federation (ACF) has recognized the quality of The J.M. Smucker Co.’s Crisco Professional, Jif, Smucker’s JJP, Smucker’s PlateScapers and Eagle Brand Sweetened Condensed Milk lines, awarding them the ACF Seal of Approval. Presented by the nation’s largest organization of professional chefs, the seal is designated to products that meet the criteria set

7-Eleven’s Slurpee-bration

7-Eleven Inc. is preparing for 7-Eleven Day on July 11-the day when the world’s first convenience chain celebrates its birthday. The year 2010 marks 83 years since the company was founded in Dallas. Participating 7-Eleven stores across America and Canada will serve five million free Slurpee frozen carbonated beverages in special birthday cups on Sunday

Campbell’s Celebrates Grand Opening

Campbell Soup Company kicked off the grand opening celebration of its Campbell Employee Center, an 80,000-square foot addition to the company’s World Headquarters, earlier this month. Against the backdrop of a glass entrance complete with a signature red wall and iconic “Campbell’s” logo, Campbell Soup Company executives, along with hundreds of community members and state

7-Eleven and Police Team To Reward Kids

The uniformed officer approaches a group of kids, hands them “tickets” and says, “You have the right to … a free Slurpee drink.”  It’s all part of Operation Chill, 7-Eleven stores’ popular community program that rewards “good behavior” with a cool beverage treat and helps build positive relationships between local law enforcement agencies and young

Jimmy Dean Dies

Jimmy Dean, the country star turned sausage king passed away at the age of 81 at his home in Virginia on Sunday evening, June 13, the New York Daily News reported. Born in 1928, Dean was raised in poverty in Plainview, Texas. He dropped out of high school after the ninth grade. After serving in

California Churros Acquired By J&J Snack Foods

J & J Snack Foods Corp. of California, has acquired the assets of California Churros, a premium manufacturer of churros located in Colton, Calif.  California Churros had sales of approximately $11 million in 2009. The founding Martinez family will be staying on to serve with the company, which will remain in Colton. “We are pleased

Kum & Go Debuts ‘Name Our Cup’ Contest

Kum & Go L.C. has kicked off its summer fountain drink contest dubbed the ‘Name Our Cup Contest’ where customers get a free soda with purchase. The contest, which started on May 1, is a first of its kind for the convenience store chain. Customers will submit names at the beginning of the summer for Kum

Vertis Communications Wins Five Certificates of Excellence

Vertis Communications has received five Certificates of Excellence from Graphic Design USA’s 2010 American Packaging Design Awards for its creative packaging designs for Hershey. In 2009, Hershey turned to Vertis to create innovative designs that would achieve consistent brand messaging for multiple products in various stages of retail availability and consumer acceptance. From ideation for

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