DC

Diet Coke Gets Makeover

This fall, Diet Coke is re-introducing its stylish cropped logo design for its aluminum can just in time for fashion week, and launching a new, refreshed ad campaign. The campaign is the latest evolution of Diet Coke’s iconic “Stay Extraordinary” platform and features a modern, bold look on the Diet Coke can, a series of

Havoline Moves Under Chevron Brand

Chevron Products Co., beginning mid-2011, plans to consolidate its Texaco Havoline lubricant product line – in North America – under the Chevron brand. The updated Havoline product line will feature the Chevron logo. By rebranding Havoline in North America, the company aims to create a more comprehensive Chevron product line while providing expanded marketing and

Mello Yello Goes Retro

Since the summers of disco, tie dye and 1970s cool, Mello Yello has offered a citrus flavor to chill any hot summer day. Starting this summer, Mello Yello is going back to its roots with a remixed version of its original package design. While Mello Yello has been widely available in the Midwest and Southeast

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