privatelabel

Dissecting Private Label Trends

Private label performance is mixed across CPG channels; club and mass/super channels seeing strongest share growth. SymphonyIRI Group’s latest Times & Trends Report, “Private Label: Brand Positioning in the New World Order,” explores current and emerging trends around private label, as well as national brand efforts to protect and grow their position in the CPG

pumpinggas

SymphonyIRI Examines Consumer Gas Price Woes

Shoppers battered by the recession are much less willing to absorb high gas prices and increasing store prices. Just as the CPG industry was beginning to show signs of growth, a new hurdle emerged: rising gas prices. With national gas prices 40% higher on average today than a year ago, many shoppers are having difficulty

snacksales

Driving Snacks Sales

While private label products are improving, quality and value remain critical components for all snacking options. By Howard Riell, Associate Editor “Yes, but…” That’s the all-too-common answer to the question of whether or not price promotions can drive snack sales in convenience stores. Yes, in a lousy economy people look for and respond to savings.

employeephoto

Customers Gravitate Toward Private Label

A sluggish economy means customers continue to pinch pennies by turning to private label options and shopping less frequently. A new report by Acosta Sales & Marketing, a sales, marketing and merchandising company, found grocery shoppers are spending less, making fewer store trips, searching out deals and discounts, and buying more private label products, Advertising

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