The first sports and energy bars in the U.S. were marketed primarily to serious athletes, through alternative channels such as health food stores. These bars did not have wide appeal or distribution as recently as 1990, but over the past two decades these products have since gained mass appeal and distribution after greatly improving flavor…

Power Bar has expanded its Pria women’s nutrition product line with Power Bar Pria Complete Nutrition bar—a new offering of great-tasting, nutrient-dense bars specifically formulated for women. The new Power Bar Pria Complete Nutrition bar combines great taste with a balance of carbohydrates, protein and 23 essential vitamins and minerals. Pria Complete Nutrition bars offer…