Heineken

Holiday Cheer Beer Promotion

Heineken has unveiled its ‘Spread Your Holiday Cheer’ retail program in plenty of time for c-stores to plan for big 2011 holiday sales. The program runs through December and includes channel specific offers and incentives (where legal) to encourage consumers to enjoy Heineken and Heineken Light, while increasing retailer profitability during the year’s most critical

Flavor Sensation

  U.S. Smokeless Tobacco Co. introduces an all new line of premium moist smokeless tobacco (MST) products designed to make the company’s core brand, Copenhagen, more approachable for adult smokers. Available at retail beginning September 17, the new Cope line will feature smooth, natural tobacco tastes in three long cut varieties: Smooth Hickory, Whiskey Blend

What’s Your Solution?

SKU SLEUTH … Rick Cosmer, vice president of retail sales and operations at Mansfield Oil Co. in Georgia, has found cutting-edge back-office systems can offer huge payoffs in terms of data analysis and sales tracking. Cosmer said the most powerful piece of his system allows him to drill down J.D. to individual products to determine

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