Social media promotion gives customers a chance to win free fountain drinks for a year. RaceTrac is kicking off SodaPalooza 365, which gives social media savvy customers a chance to win free fountain drinks for a year at RaceTrac. The promotion runs May 21-Aug 31, and the contest will see two weekly winners. Customers have…
Strengthening the Leadership Chain
When it comes to attracting and maintaining repeat customers, a convenience store is only as strong as its weakest link. By Jim Callahan. In Thomas Reid’s Essays on the Intellectual Powers of Man he wrote that, “in every chain of reasoning, the evidence of the last conclusion can be no greater than that of the…
BP Terminates Contract With Green Valley Oil
After an oil supply disruption leaves stations without gasoline, BP looks for new distributors. BP has terminated regional distributor Green Valley Oil’s contract, effective Friday, April 13, after some 218 BP stations faced supply disruptions in the greater Boston area. The 218 sites supplied by Green Valley Oil are in Massachusetts (122), Connecticut (55), New…
Customers Energized About Energy Drinks
The energy drink market has been on an upward growth trajectory since 2010 and with the improvement in the economy is expected to continue on this positive growth path, according to Chicago-based research firm Mintel International. Energy drink sales were up about 16% in 2011 in convenience stores, as well as up about 16% across…
Clifford Fuel Takes it Nice N Easy
As one of the largest franchisees of the Nice N Easy convenience store brand, Clifford Fuel Co. Inc., a petroleum marketer and c-store retailer throughout central and northern New York, pairs the brand recognition and reach of a large c-store chain with the more intimate management of a small franchise. Founded in 1961, the Utica,…