“Couponing at the pump, combined with targeted offers at checkout, has the ability to drive a significant increase in c-store sales,” says Robinson Oil president. Robinson Oil, following an initial PAYMEDIA pilot, is now implementing VeriFone Digital Network (VNET) at all of its 34 Rotten Robbie retail locations in Northern California. Couponing is the newest…

VeriFone Systems Inc. has introduced PAYMEDIA for its PCI 2.0-approved Secure PumpPAY solution for pay-at-the-pump. PAYMEDIA is designed to deliver an entertaining and engaging mix of content and advertising to enhance the customer’s experience at the gas pump while generating profits for convenience operators. VNET provides consumers with a blend of news, weather and lifestyle…