budweiser

Budweiser Launches ‘Track Your Bud’

Digital experience traces the origins of customers’ Budweiser. Budweiser has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries. By using their Smartphone to scan the QR code on Budweiser packaging,

Brands, Packaging Benefit HBC

With healthcare capturing so many headlines these days, the health and beauty category (HBC) has taken on added importance in the c-store set. Fueling much of the growth: smaller package sizes that save shoppers money and stimulate impulse sales. Medford, Ore.-based Minute Market has jumpstarted its HBC sales by mixing in smaller-sized packaging, according to

Can Packaging Boost Sales?

The Anti-Styrofoam Brigade C-store retailers beware. If the current political and regulatory trends continue, you may have to find an alternative packaging that doesn’t contain Styrofoam, and fast. Because non-biodegradable garbage threatens more and more marine and coastal ecosystems as it continues to accumulate in the world’s oceans, California legislators have introduced a bill that

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