As technology continues to change the way we do business, retailers must weigh the benefits of being ahead of the curve versus the risks, and the disadvantages of falling behind. By Erin Rigik, Associate Editor. In a scene from the futuristic movie “Minority Report,” Tom Cruise’s character walks through a shopping mall while 3-D screens…
Sasnett Takes the Helm at Additech
Bo Sasnett, vice president of sales for Outsite Networks, was named today as president and CEO of Additech, a leading outsourced operator of at-the-pump interactive merchandising systems. He will assume his new role on Oct. 24, 2011 and will join Additech’s board of directors. Ralph Koehrer, Additech’s Chairman, said that after an extensive search the…
Catalina Expands Into C-Store Channel
Move into c-store channel will deliver precision marketing breakthrough for brands and retailers seeking to connect with valuable customers. Catalina, a consumer-driven marketing company, is expanding its nationwide point-of-sale media network into convenience stores, following a successful pilot program with technology partner, Outsite Networks. The Catalina Network is a targeted consumer communication system, currently…
Outsite Networks Introduces AllPoints
AllPoints is set to officially launch at the NACS Show, Oct. 1, 2011 in Chicago. Outsite Networks Inc. has launched AllPoints Rewards – a first-of-its-kind mobile application for the c-store industry. AllPoints is the c-store industry’s equivalent to Urbanspoon and Flixster. It brings together features of many of the nation’s leading mobile applications into one…
Golden Pantry Extends Partnership With Outsite Networks
Golden Rewards program allows customers to earn and redeem points at any Golden Pantry Food Store. Golden Pantry Food Stores Inc. of Bogart, Ga., has reached a multi-year extension with Outsite Networks to provide its Gold Plus Rewards program at all Gold Pantry locations. Golden Pantry Food Stores offers the loyalty program at 45 convenience…
Outsite Partners with Catalina
Norfolk, Va.-based Outsite Networks, a loyalty solutions provider for the c-store industry, and Catalina Marketing, a provider of precision marketing and shopper-focused media, have partnered to develop a c-store network that brings manufacturer-sponsored coupons to c-store consumers. The partnership leverages Catalina Marketing’s understanding of how purchase behavior can be used to design and execute successful…
Valero Launches Rewards Club
Valero Marketing and Supply Co. has partnered with Outsite Networks to launch the Valero Rewards Club loyalty program in its wholesale marketing channel of 4,000 sites. This is the first scalable, customizable loyalty program offered by a major oil company that is deployable across a diverse set of dealer and distributor stores and geographic regions.…
Wilson Farms Adds ACH Debit Card with Multiple Rewards
Wilson Farms has introduced a combination ACH debit and loyalty card to their customers in the Batavia, N.Y. market. The Red Hot Rewards Card allows Wilson Farms’ customers to earn free and discounted products as well as 5% cash back on both fuel and non-fuel purchases and earn rewards every time they shop with Wilson…
Outsite Networks Completes Loyalty Certification for Verifone
This certification allows Outsite Networks to integrate directly with the terminal loyalty ports and offer loyalty partners the additional capabilities of special member pricing, price roll back and stored cash-value rewards. “Our loyalty solution opened the possibility of loyalty across varied combinations of POS equipment because it works with every make and model POS equipment…
Set Your Sights on Loyalty
Catalina Marketing and Outsite Networks have partnered to bring brand-sponsored loyalty offerings to convenience stores. Catalina Marketing, the innovator and leader in consumer-focused marketing, delivers compelling and relevant in-store promotions. The marketing company partners with grocery, drug, mass and convenience retailers to provide the best money-saving incentives for your customers. Catalina offers 25 years of…