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Drawing Customers With Rewards

“A better reward means more people are willing to take you up on your offer,” says Young America spokesperson. “The key for retailers is to then  continue to market to that customer to ask them to spend that reward  back at their location.” Customers respond better to retail offers that include general-use  prepaid cards rather

Realizing Prepaid’s Potential

The major prepaid areas c-store retailers are going to want to watch over the next year are general purpose reloadable cards (GPR), both open and closed loop gift cards, and cards for digital media, game and ring tones. The economy especially has spurred the growth of GPR products. “You’re going to see more folks buying

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