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Is Consumer Trust Eroding?

New LoyaltyOne study looks at customer attitudes toward divulging personal information. LoyaltyOne has released new loyalty findings that show when it comes to privacy, U.S. consumers are still protecting some of their personal information as much as they do their social security number. Of the 1,000 U.S. consumers that responded to a recent online survey,

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SymphonyIRI Says Shopper Marketing Is Critical To Retailers

SymphonyIRI reports that “shopper-centric” retailers perform stronger than those focused more on the products. SymphonyIRI Group released its latest Times & Trends report, “Shopper Marketing: Every Decision Begins & Ends with the Shopper” for c-store owners to consider. Amazing products, strong advertising and outstanding stores are useless without shoppers. The shoppers in today’s market demand

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Catering To Smartphone Shoppers

Study finds some shoppers are looking at products in-store, then using their phone to find it cheaper elsewhere.  A recent blog post by Retrevo examined the results of a Retrevo Pulse Study that polled shoppers about how they use their cell phones when they shop. Findings showed retailers aren’t doing enough to give smartphone equipped

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