America’s passion for poultry is translating into greater opportunities for c-stores to strengthen their foodservice presence across all dayparts and provide destination-worthy products with high perceived customer value. By Marilyn Odesser-Torpey, Associate Editor Whether prepared plain or fancy; fried, broiled, roasted, grilled or baked; in tenders, strips or “popcorn” bites, chicken has universal appeal, said Dr.
Kellogg’s is creating excitement toward the London 2012 Olympic Games with its Cereal-in-a-Cup packages. The packages don’t just promote the 2012 Olympic Games; consumers can be a part of it with the U.S. Olympic Instant Win Game on the packages. The promotion’s grand prize is a trip for four to the U.S. Olympic Training Center