Kum & Go has named Cranford Johnson Robinson Woods (CJRW) as the company’s advertising agency of record. Starting January 2010, CJRW will aid in the strategic development of Kum & Go marketing initiatives and will execute materials ranging from in-store signage to broadcast advertising for Kum & Go and its portfolio of proprietary products. This…
Growth, Innovation Propel Kum & Go
It’s been an eventful five decades for Kum & Go, which celebrated its 50th anniversary this year. Entrepreneurs W.A. Krause and T.S. Gentle founded Kum & Go in 1959 under the original name of the Hampton Oil Co., which later changed to Krause Gentle Corp. In the 1970s, the co-founders wanted a name that would…