Company also launches Taxi Magic partnership to promote responsible alcohol consumption. Just in time for the holidays, Newcastle is introducing a new limited-edition brew that will have fans calling for a Cabbie in more ways than one. Beginning this month, beer drinkers can hail a Newcastle Cabbie Black Ale in bars and liquor stores nationwide.…
Limited Edition Newcastle Werewolf Returns to Stores This Fall
Newcastle Brown Ale, the leading imported ale in the U.S., today announces that it is bringing back its popular Newcastle Werewolf limited edition brew just as the heat of summer fades to the cooler days of fall. On shelves from August through October, Werewolf is a dual-character, “blood red” ale that starts smooth and mellow…
Newcastle Introduces Limited Edition Bombshell Blonde Ale
Newcastle, the No Bollocks beer brand, today announced the release of its limited edition Newcastle Bombshell pale blonde ale. Available nationwide between May and July 2013, Newcastle Bombshell is a refreshing new addition to the Newcastle portfolio featuring an eye-catching blonde on the label intended to catch the eye of beer drinkers nationally. And sell…
Newcastle Brown Ale Extends the No Bollocks Campaign
Newcastle Brown Ale has launched ‘No Bollocks 2013,’ a new integrated national marketing campaign intended to help retailers sell more beer. As an extension of its original No Bollocks platform launched in 2012, the new work continues Newcastle’s dedication to bollocks-free ads by celebrating honesty. At the heart of the ‘No Bollocks 2013’ campaign is…
Newcastle Launches No Bollocks Campaign
“Newcastle Brown Ale is looking to provide consumers with a refreshing dose of honesty,” says brand director for Newcastle. Newcastle Brown Ale delivers ‘win-win’ offer for trial purchase of the leading imported ale through unique summer promotion Following the debut of its new No Bollocks national advertising campaign, Newcastle, a leading imported ale in the…
Newcastle Brown Ale Launches New Advertising Campaign
Campaign Aims to be 100% honest, stay true to brand’s heritage. Newcastle Brown Ale today announced a new, national advertising campaign titled “No Bollocks.” The campaign marks the first time Newcastle has invested in national TV ads, created by the brand’s new agency of record, Droga5. Shot on location in Newcastle, England, the ads examine…