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7-Eleven Fights Against Illegal Underage Sales

New technology to help prevent sale of age-restricted products to underage customers. 7-Eleven Inc. is taking a new and aggressive approach to enhance its social and corporate responsibility of illegal underage sales of age-restricted products. On April 16, the company will debut a new technology in each of its 1,600 7-Eleven stores in California that

Revolutions in Sales Data Gathering

Management Science Associates Inc. (MSA) and Paradigm Sample have launched Convenience Consumer Insights Panel (cci Panel), the consumer research field’s first mobile panel designed to capture sales information from hard-to-reach younger shoppers within the convenience-store channel. The cci Panel employs cutting-edge Smartphone technology in breakthrough applications, as a means to both recruit c-store shoppers as

ExxonMobil Introduces Station Locator App

ExxonMobil has introduced the “Exxon Mobil Fuel Finder” iPhone and iPod touch application, which provides drivers with real-time maps, driving directions and station information for more than 10,000 Exxon and Mobil retail locations across the continental U.S. “We are very excited to bring our customers the first mobile app from ExxonMobil, using technology to allow

Fueling New Sales

FuelQuest Inc., an on-demand software and services company for the downstream energy industry, has released ForeSite, an innovative, map-based fuel inventory management solution that deploys in a single day. Offering real-time views of inventory across multiple sites, ForeSite gives retailers control and visibility over their fuel inventory, reducing runouts and retains, as well as optimizing

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