Gilbarco, Outcast Team For Interactive Merchandising

Gilbarco and Outcast Media have partnered, pairing a global provider of fueling technology with a digital content provider. With Applause TV with Outcast, Gilbarco Veeder-Root’s Applause Media System now supports third party national advertising, news and entertainment content on the large color screens embedded within the gas pump, along with consumer interaction and on-demand coupons

Colloquy Examines 20 Years of Loyalty Marketing

In its most recent issue, Colloquy magazine, published by LoyaltyOne, is celebrating its 20th anniversary with a look back at some of the most significant loyalty innovations of the past two decades.  A few of the highlights from a 1990 to 2010 timeline of milestones in the evolution of loyalty marketing include: 1990: The proliferation