Ice cream fans will flock to dip into DOVE Ice Cream, which now offers an improved premium taste, a better value and three new flavors that will appeal to a wide range of consumers and occasions. DOVE Unconditional Chocolate Ice Cream, for the true chocolate lover, blends rich chocolate ice cream, delectable chunks made with…
Mars Brings M&M’s To Main Street
Company to open a first-ever temporary M&M’S World store on Main Street in Hackettstown, N.J. M&M’S World is coming to Main Street, literally. Mars Chocolate North America and Mars Retail Group have announced plans to open the first-ever pilot M&M’S World store at 160 Main Street in Hackettstown, N.J. to celebrate the company’s long-term connection…
Mars Inc. Funds American Business Exhibition At Smithsonian
Mars Inc. plans to sponsor the American Business Exhibition at the Smithsonian’s National Museum of American History in 2015, featuring the role of business and innovation in the U.S. from the mid-1700s to present. Mars supports the “American Enterprise” section, which will be located in the Mars Hall of American Business in recognition of the…
Mars Tweets For Ice Cream
SNICKERS Ice Cream with Mars Chocolate North America creates a new Twitter competition across the U.S. As of July 19, consumers had the opportunity to come up with a creative way to share 1,000 SNICKERS Ice Cream bars with family, friends and colleagues. Contestants must tweet their response in 140 characters or fewer before Aug.…
Mars Celebrates National Ice Cream Day With Six Flags
Mars Chocolate North America promotes its ice cream products at 11 Six Flags parks across the U.S. for National Ice Cream Day. Mars Chocolate North America announced its exclusive partnership with Six Flags Entertainment Corp. to help consumers celebrate National Ice Cream Day on July 15. Guests who visit select Six Flags parks on National…
Valentine’s Day Candy Sales
C-store retailers can prepare in advance for lovers and chocolate-fanatics flocking to stores Valentine’s Day to buy their family, friends and loved ones their favorite chocolate products with the help from Mars Chocolate North America. Consumers want a wide variety of choices during holidays. The company released a list of some items it plans to…
Easter Candy Sales
C-stores can prepare in advance for Easter candy sales in 2013 with the help of Mars Chocolate North America. About 78% of Americans celebrate Easter, and it’s the second most popular holiday for chocolates and candy. Chocolate comprises 91% of Easter basket contents, so it’s important to promote chocolate products in your c-store that time…
18+ DOVE Ice Cream Truck
Mars Chocolate North America announced that 10 fan-selected cities will receive a visit from the special-edition “Adults Only” DOVE Ice Cream Truck, loaded with DOVE products to help adults relive their childhood ice cream memories. The truck will make stops throughout the U.S. between late June and early August, all of which were chosen by…
COMBOS Promotes Manliness In Cities
Oklahoma City ranked No. 1 in Mars Chocolate North America’s fourth annual COMBOS “America’s Manliest Cities” study. According to the study, from its stellar hoops to its love of pick-up trucks, Oklahoma City represents the best of being a man. COMBOS partnered with Bert Sperling, research expert behind “Best Places to Live” studies to develop…
Cookies and Crème
Now customers can savor the grown-up experience of a childhood favorite with the flavors of cookies and crème. New DOVE Brand Silky Smooth Cookies and Crème blends white chocolate and crunchy chocolate cookie bits into an indulgence that only DOVE Chocolate can deliver. This new item is available in three formats: single bar, large bar…