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New Pint Flavors

Ice cream fans will flock to dip into DOVE Ice Cream, which now offers an improved premium taste, a better value and three new flavors that will appeal to a wide range of consumers and occasions. DOVE Unconditional Chocolate Ice Cream, for the true chocolate lover, blends rich chocolate ice cream, delectable chunks made with

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Mars Brings M&M’s To Main Street

Company to open a first-ever temporary M&M’S World store on Main Street in Hackettstown, N.J. M&M’S World is coming to Main Street, literally. Mars Chocolate North America and Mars Retail Group have announced plans to open the first-ever pilot M&M’S World store at 160 Main Street in Hackettstown, N.J. to celebrate the company’s long-term connection

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Mars Inc. Funds American Business Exhibition At Smithsonian

Mars Inc. plans to sponsor the American Business Exhibition at the Smithsonian’s National Museum of American History in 2015, featuring the role of business and innovation in the U.S. from the mid-1700s to present. Mars supports the “American Enterprise” section, which will be located in the Mars Hall of American Business in recognition of the

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Mars Tweets For Ice Cream

SNICKERS Ice Cream with Mars Chocolate North America creates a new Twitter competition across the U.S. As of July 19, consumers had the opportunity to come up with a creative way to share 1,000 SNICKERS Ice Cream bars with family, friends and colleagues. Contestants must tweet their response in 140 characters or fewer before Aug.

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Mars Celebrates National Ice Cream Day With Six Flags

Mars Chocolate North America promotes its ice cream products at 11 Six Flags parks across the U.S. for National Ice Cream Day. Mars Chocolate North America announced its exclusive partnership with Six Flags Entertainment Corp. to help consumers celebrate National Ice Cream Day on July 15. Guests who visit select Six Flags parks on National

Seasonal candies, such as from Mars, are one way many c-stores are profiting from holidays like Valentine's Day.

Valentine’s Day Candy Sales

C-store retailers can prepare in advance for lovers and chocolate-fanatics flocking to stores Valentine’s Day to buy their family, friends and loved ones their favorite chocolate products with the help from Mars Chocolate North America. Consumers want a wide variety of choices during holidays. The company released a list of some items it plans to

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Easter Candy Sales

C-stores can prepare in advance for Easter candy sales in 2013 with the help of Mars Chocolate North America. About 78% of Americans celebrate Easter, and it’s the second most popular holiday for chocolates and candy. Chocolate comprises 91% of Easter basket contents, so it’s important to promote chocolate products in your c-store that time

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18+ DOVE Ice Cream Truck

Mars Chocolate North America announced that 10 fan-selected cities will receive a visit from the special-edition “Adults Only” DOVE Ice Cream Truck, loaded with DOVE products to help adults relive their childhood ice cream memories. The truck will make stops throughout the U.S. between late June and early August, all of which were chosen by

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COMBOS Promotes Manliness In Cities

Oklahoma City ranked No. 1 in Mars Chocolate North America’s fourth annual COMBOS “America’s Manliest Cities” study. According to the study, from its stellar hoops to its love of pick-up trucks, Oklahoma City represents the best of being a man. COMBOS partnered with Bert Sperling, research expert behind “Best Places to Live” studies to develop

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Cookies and Crème

Now customers can savor the grown-up experience of a childhood favorite with the flavors of cookies and crème. New DOVE Brand Silky Smooth Cookies and Crème blends white chocolate and crunchy chocolate cookie bits into an indulgence that only DOVE Chocolate can deliver. This new item is available in three formats: single bar, large bar

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Ice Cream Truck Tour Celebrates Milky Way Chocolate Ice Cream Bars

Milky Way kicks off summer season with ice cream bars for retailers and fans. This summer, the Milky Way brand introduced Milky Way Chocolate Ice Cream Bars, and plans to celebrate by featuring a special edition Milky Way chocolate ice cream truck. “The ice cream truck tour will help us bring the popular Milky Way

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Mars Unveils New Solar Garden

Ethel M Chocolate Factory demonstrates Mars’ commitment to sustainability. Mars Chocolate North America, makers of Las Vegas’ own Ethel M Chocolates, has announced the grand opening of a new solar garden at its Henderson chocolate factory. The state-of-the-art solar installation provides 100% of the electrical energy to the Ethel Ms plant during peak operating hours.

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Mars Weighs In On 250-Calorie Commitment

Mars offers its multi-piece format to enable sharing or saving a piece for later.   Mars Chocolate North America is clarifying its 250-calorie commitment, after some media reports incorrectly noted that the company planned to eliminate larger format candy offerings as it looked to keep products from exceeding 250-calories. “Mars already has made the switch

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Sixth M&M’S Character to Debut During Super Bowl

Ms. Brown joins the ranks of M&M’S spokescandies. Mars Chocolate North America plans to reveal the sixth M&M’S character, Ms. Brown, in a sweet new ad during Super Bowl XLVI. Like all of her fellow M&M’S spokescandies, Ms. Brown has her own distinct personality, which is rooted in her wisdom, high intelligence and sharp wit.

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Mars Expands Marketing Partnership With Six Flags

“The addition of the other brands in the Mars Chocolate North America portfolio will foster new and creative promotions,” notes Six Flags spokesperson. Mars Chocolate North America and Six Flags Entertainment Corp. have announced an expanded partnership agreement that will build on their successful three-year relationship through 2013.    Following Mars’ first-ever M&M’S Day at

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Certified Sustainable Chocolate

Mars Chocolate North America’s iconic DOVE Brand Chocolate is set to be the first mainstream chocolate brand in the U.S. to bear the Rainforest Alliance Certified seal on its dark chocolate products. Beginning in the fall, DOVE Brand Silky Smooth Dark Chocolate will source 100% of its cocoa volume from Rainforest Alliance Certified farms, and

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Healthy Snacking Solution

Mars Chocolate North America has released the new Marathon Smart Stuff Bar, which is a healthful snacking solution that provides balanced nutrition for active minds and bodies. The product was developed in June 2011 to help teens and young adults make smarter snack choices when returning to school this fall. The snack bars include wholesome

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Less Fat, Richer Chocolate

Mars Chocolate North America has reformulated the classic light and fluffy taste of its 3 Musketeers bar to deliver a richer chocolate experience. Taste is the leading driver of sales for 3 Musketeers and this new formulation still satisfies as a lighter candy bar with 45% less fat, while increasing the chocolate appeal for consumers.

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Peanut Butter Swirl

Ice cream consumers now can combine their love for sweet chocolate, peanut butter and savory peanuts with the new DOVEBAR Peanut Butter Swirl Ice Cream with Milk Chocolate. The fusion of peanut butter with chocolate has long been a favorite, and with new DOVEBAR Peanut Butter Swirl with Milk Chocolate, consumers can “Crack into an

Buffalo Blue Cheese Pretzel Combos

Flavor Burst

Retailers, get ready to fire up your salty snack sales with the zesty combination of Buffalo wing sauce and blue cheese surrounded by a crunchy pretzel exterior in new COMBOS Baked Snacks/Buffalo Blue Cheese Pretzel. This new, limited-edition item joins COMBOS’ seven permanent flavor combinations for just six months. This cheesy, crunchy snack is made

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Mars24seven.com Launches Fantasy Racing Program

Exclusive Web site for c-store operators now offers retailers a chance to win a trip for two to Daytona. C-store operators are speeding to the new 2011 Fantasy Racing program on Mars24seven.com, a site launched in spring 2010 and designed exclusively for c-store operators as a resource center with everything needed to create, enhance and

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Mars Extends Partnership With Joe Gibbs Racing

“From connecting with NASCAR fans to engaging our retail partners, our partnership with Joe Gibbs Racing has proved to be tremendously successful,” says Mars spokesperson. Mars Inc. announced its continuing its partnership with Joe Gibbs Racing (JGR) through a new multi-year deal. The deal extends the winning partnership that has brought the No. 18 Toyota

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Coconut Twix

Escape to the tropics with the island flair of new Twix Coconut Cookie Bars. Just in time for Easter and summer, this new limited-edition item combines the sweet, exotic taste of coconut blended into Twix Brand caramel, atop a crisp cookie bar, coated with milk chocolate. The product features bright, beach-themed packaging and eye-catching displays

Mars Unveils Most Colorful Fan of NASCAR

Mars Chocolate North America announced that Joseph Haus of Phoenix was selected as the grand prize winner of M&M’S Brand “MOST COLORFUL FAN of NASCAR” Contest. Haus topped more than 6,000 other colorful NASCAR fans who entered the contest, held between Memorial Day and Labor Day, by uploading his colorful photo to NASCAR.com/MostColorfulFans, showing his

Simply Caramel

Caramel lovers rejoice. Mars Chocolate North America has introduced Milky Way brand Simply Caramel Bar, which provides caramel fanatics with more of what they crave about Milky Way Bar: the brand’s famous, rich, creamy caramel. The indulgent Milky Way Simply Caramel Bar, a decadent blend of caramel covered completely in Mars’ real milk chocolate, is

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