LEAD conference

MSA Headlines LEAD Marketing Conference

Management Science Associates’ (MSA) Managing Director, Suzy Silliman along with SmartRevenue’s Candace Adams, presented “The Drivers of Retailer Loyalty in the Convenience Channel” at the 4th Annual Shopper Technology Institute’s LEAD Marketing Conference in Chicago this week. The conference, with more than 200 retailer and CPG executives, is the only cross-channel collaborative event for retailers

cciPanel

Understanding Today’s Tobacco Customers Presentation Available

cciPanel gives retailers and marketers the scoop on what are today’s tobacco buying trends. Management Science Associates (MSA), Paradigm Sample and Convenience Store Decisions teamed to present a free Webcast Thursday afternoon to discuss the habits of tobacco consumers at U.S. c-stores. The Webcast will be archived and available for all people at csdecisions.com later

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MSA Appoints Herleman as VP of IT Strategy and Innovation

Management Science Associates, Inc., the acknowledged leader in data management, integration and analysis in the consumer goods, media and metals industries, has appointment Karl E. Herleman as vice president of information technology strategy and innovation for its Information Management Solutions (IMS) Division, which is focused on consumer goods and services. Herleman previously worked as CIO

gas

Gas Rewards Programs Drive Loyalty to Sponsoring Retailers

The Convenience Consumer Insights Panel finds that convenience store owners not engaged in a fuel program are missing significant sales opportunities. By Trish Temmerman, Management Science Associates (MSA). The pinch of the recession is forcing consumers to take a hard look at where they can tighten their belts and how they can stretch their hard-earned

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MSA Welcomes Convenience-Channel Veteran

“Steve Levey’s knowledge and understanding will enable MSA to engage more effectively with our manufacturing clients by consulting on programs and applications that are more wholesaler and retailer-friendly,” says MSA’s SVP. After an extensive six-month candidate search, Management Science Associates Inc. (MSA) welcomes Steven Levey to the role of account director focusing on channel partner

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