Gaskins Joins Rutter’s as Chief Engagement Officer

By John Lofstock, Editor Following the retirement of its long-time Chief Customer Officer Jeff Leedy, Rutter’s Farm Stores has hired industry veteran Derek Gaskins as chief engagement officer, CSD has learned. Gaskins has an extensive background in marketing for both retail and consumer packaged goods companies, and spent two years as the vice president of

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MACS Converts to Circle K

Under a unique partnership with Couche-Tard, Mid-Atlantic Convenience Stores is now the exclusive developer of the Circle K brand across the mid-Atlantic. By Erin Rigik, Associate Editor. Mid-Atlantic Convenience Stores (MACS) and Alimentation Couche-Tard forged a new partnership in July where MACS will act as the exclusive developer for the Circle K brand in Virginia,

Prototype store image for all MACS stores as they are converted to the Circle K brand.

MACS To Be Exclusive Circle K Developer in Mid-Atlantic Region

Company-owned stores to begin conversion to the Circle K brand starting this August. Richmond, Va.-based Mid-Atlantic Convenience Stores (MACS), one of the largest convenience store networks and fuel distributors in the mid-Atlantic region, announced today a new retail branding strategy that positions MACS as the exclusive developer for the Circle K brand in four regions:

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Mac’s Uses Social Media to Fight Crime

Through a partnership with Crime Stoppers, criminals will have their photos posted to Facebook and Twitter where viewers can help identify them. By Erin Rigik, Associate Editor. Mac’s Convenience Stores, a division of Alimentation Couche-Tard, is leveraging the strengths of social media in conjunction with local Crime Stopper units to fight crime at its Canadian

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MACS To Offer Shopkick In Washington D.C. Stores

MACS becomes one of the first c-store chains in the U.S. to pioneer shopkick technology. As an ExxonMobil partner, Mid-Atlantic Convenience Stores (MACS) has announced its Washington, D.C. stores will now offer shopkick Inc.’s loyalty program. MACS is one of the first convenience store chains in the country to join the ranks of major retailers

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Former Pantry SVP of Operations Joins MACS

Industry Veteran Brad Williams, former senior vice president of operations at The Pantry, joins Mid-Atlantic Convenience Stores. Mid-Atlantic Convenience Stores (MACS), one of the largest ExxonMobil fuel distributors in the Mid-Atlantic region, has appointed of Brad Williams to its executive leadership team. Williams will serve as senior vice president of store operations and will oversee

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MACS Donates $10,000 To Fight Hunger

Grant helps food bank distribute 50,000 meals. In partnership with the BP “Fueling Communities” program, Mid-Atlantic Convenience Stores (MACS), presented a check of $10,000 to FeedMore’s Central Virginia Food Bank, NACS reported. The grant is intended to help the food bank distribute 50,000 meals to the one-in-seven residents in central Virginia who live in food-insecure

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Circle K Renews Xenergy’s National Brand Status

“XYIENCE has continually shown commitment to overall category growth as well as taken steps in customer-first initiatives, and we have a great partnership together,” says Circle K spokesperson. Circle K has renewed its national brand agreement with XYIENCE, continuing to give its energy drink brand Xenergy access to all 4,200 locations of the convenience store chain in the

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Mac’s Rolls Out iSIGN Antennas

Mac’s uses  iSIGN technology to gauge message effectiveness and drive ROI. Mac’s Convenience Stores Inc. has expanded its partnership with iSIGN Media Solutions Inc., a provider of interactive mobile advertising solutions, to install iSIGN antennas is approximately 900 additional locations. iSIGN IMS systems are already in place at approximately 500 Mac’s outlets, and mobile interactions

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MACS Adds New Executive Leadership Positions

New leaders bring expertise in strategy, brand development and retail focus.   Mid-Atlantic Convenience Stores (MACS), the largest EXXONMobil fuel distributor in the region, has appointed two new members to its executive leadership team. Chad Lusk has been named chief strategy offficer, and Derek Gaskins will serve as senior vice president of marketing and merchandising.

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Couche-Tard, Core-Mark Expand Supplier Agreement

Core-Mark to service approximately 980 Couche-Tard corporate stores within Couche-Tard’s Southwest, Southeast, Gulf Coast and Florida markets.  Core-Mark Holding Co. Inc., one of the largest marketers of fresh and broad-line supply solutions to the convenience retail industry in North America, is set to become the broadline supplier to the Circle K stores in the Southeastern

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MACS Announces Dan Pastor as New CEO

“It is an exciting time to become a part of a company on such a trajectory of growth, including acceleration through strategic acquisitions and organic retail innovations,” says new MACS CEO. Mid-Atlantic Convenience Stores (MACS) has appointed Dan Pastor as CEO to fill the position previously held by Steven Uphoff, who has transitioned from his

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Attacking Shrink from All Angles

Loss prevention in retail is becoming a more challenging task as the economy stumbles along. In order to keep costs down it is important to put measures into place that will deter thieves. In a tough economy, every dollar counts. But loss prevention is often overlooked by convenience stores, even when following through on upholding

Couche-Tard’s Digital Signage Network Adds Bluetooth Connectivity

In 2011, some 1,400 Mac’s/Couche-Tard convenience stores in Canada are set to be connected by a digital signage network that includes bluetooth enabled technology, operated under a new partnership between Toronto-based iSIGN Media Solutions and Pinpoint Media Group, Mediacaster Magazine reported. Using iSIGN’s patent pending interactive advertising solution is expected to expand the advertising content

Mac’s Offers Free Popcorn

To commemorate Remembrance Day and as the latest element of the We Salute Our Heroes initiative to honor and aid Canadian troops, Mac’s convenience stores are rewarding customers with a free bag of popcorn, The Province reported. Customers who enter any Canada-based Mac’s Convenience Store from Manitoba to B.C. today will receive one large, 190-gram

Mid-Atlantic Acquires Exxon Sites

Mid-Atlantic Convenience Stores (MACS), an investment platform backed by Catterton Partners, a consumer-focused private equity firm in North America, has acquired 58 convenience stores/fuel stations, located in Northern Virginia and Maryland, from Exxon Mobil Corp. Terms of the transaction were not disclosed. MACS is a convenience store operator in the Mid-Atlantic region and one of

Casey’s Uses Poison Pill Defense

Canadian c-store giant Alimentation Couche-Tard is calling on Casey’s General Stores to discuss its bid, as the Iowa-based chain moves to instead thwart the hostile acquisition, the Globe and Mail reported. “A meeting would be more productive than putting roadblocks, like a poison pill, in the path of our compelling proposal,” Couche-Tard said in a statement.

Couche-Tard Quarterly Profit Down 23%

Alimentation Couche-Tard announced today that despite rising revenue, its quarterly profit dropped 23% due to lower U.S. gasoline margins, Reuters reported. Couche-Tard, North America’s second-biggest convenience store chain, operates more than 5,400 convenience stores, with some 3,600 of those also selling gasoline. The company earned $54.8 million, or 29 cents a share, in its third-quarter,

Mac’s Renews Price Management Solution

Mac’s Convenience Stores Inc., a division of Canadian convenience retailer Alimentation Couche-Tard Inc., has renewed the deployment of DemandTec Inc.’s Everyday Price Management solution. Mac’s Convenience Stores operates more than 800 stores throughout 12 states in the Midwest and Northeast, and has chosen to extend its relationship with DemandTec based on the business benefits realized

Couche-Tard Pushes U.S. Expansion

When Alimentation Couche-Tard Inc. was presented with CSD’s Chain of the Year honors in 2007, the company’s smart, strong growth was cited as the foundation for the honor. A little more than two years later and not much has changed. The company is still regarded as one of the savviest marketers in two countries, and

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