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Husky Offers New Retail Loyalty Program

Customers can earn points across channels and redeem points for dollars off at the pump or online merchandise. Calgary, Alberta, Canada-based  Husky Energy has launched a new loyalty program that rewards customers for purchases of fuel, car washes, convenience store items and meals at Husky House Restaurants. The myHusky Rewards program offers points to customers

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Data Security Spurs Advancements In Loyalty

As loyalty programs evolve, ensuring customers that their private information is secure and being used appropriately is essential in gaining their trust. By Erin Rigik, Associate Editor. The secret to succeeding with a loyalty program in 2012 is to make sure you’re offering customers value on their terms, while also ensuring them that their information

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R.J. Reynolds Launches Get Engaged

R.J. Reynolds delivers on its pledge to its retail partners with a powerful new online tool: Get Engaged. R.J. Reynolds has launched Get Engaged, a new feature on EngageRJRT.com, the online resource for R.J. Reynolds’ retail partners. Get Engaged was created as a research and learning platform intended to provide retailers with shopper insights and

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Cultivating Loyal C-Store Customers

An effective rewards program can drive new business and increase the average ticket ring with existing customers. By Howard Riell, Contributing Editor. There was a time when loyalty programs were tools used by large chains to reward customers for their daily business. But the times have changed. Convenience store operators of all sizes are now

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COLLOQUY Educates Loyalty Marketers

As the middle-class gets further squeezed five loyalty trends are helping merchants add value to attract customers. In its most recent issue, LoyaltyOne’s COLLOQUY magazine examined the strapped U.S. middle-class and what marketers can do to develop loyalty with this group through the lingering recession and beyond.  With 50% of Americans defining themselves as middle-class,

Three Loyalty Trends to Take Hold by 2030

COLLOQUY magazine has predicted three loyalty trends expected to shape the future of marketing two decades down the road. It calls the three trends, “The Next New Normal,” “The New I-Network” and “The New Marketing Reality.” The Next New NormalCOLLOQUY predicts that multi-generational households will place  a stronger focus on localism in coming years, and

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