Georgia Customers To Save at the Pump

The Kroger Co., and Shell are expanding their joint rewards program to give metro Atlanta and Northern Georgia area customers the chance to earn fuel savings at the pump. The exclusive alliance provides Kroger shoppers the opportunity to save on fuels by using their Kroger Plus Card. Beginning Oct.25, every time Kroger customers in the

Kum & Go Debuts Go Kup

Kum & Go’s “Name Our Cup” Contest winner has been announced. Brad Gerndt of Nevada, Iowa won for his entry name Go Kup. “We are excited to have a name for our 32-ounce fountain cups—Go Kup,” said Kevin Krause, senior vice president of Kum & Go, which operates more than 435 convenience stores in 11

Sunshine Rolls Out New Technology At 100 Sites

Sunshine Gasoline Distributors Inc. of Doral, Fla. is rolling out Gilbarco Encore S dispensers, Passport point-of-sale (POS) systems and Veeder-Root TLS-450 tank gauges at 100 sites. “We chose Gilbarco Veeder-Root because they are in a unique position to provide turnkey solutions at the forecourt, in-store POS and underground fuel management,” said Luis Lago, vice president

MAPCO Launches Gas Giveaway

MAPCO Express Inc., an independent convenience store chain with more than 400 neighborhood retail locations throughout the southeastern U.S., has announced its upcoming $1.10 Gas Giveaway promotion. On Oct. 10, 2010, for 110 minutes, MAPCO Express plans to sell gasoline for only $1.10 per gallon at five selected secret MAPCO locations throughout its service area. 

ConocoPhillips Adds Nucleus POS System

ConocoPhillips has approved the Nucleus point-of-sale (POS) system from Dresser Wayne, a global innovator of fuel dispensers and technologies, for implementation at Conoco, 76, and Phillips 66 fuel sites across the U.S. ConocoPhillips-branded sites can now benefit from the Nucleus POS system’s touch-screen interface, simple usability and advanced merchandising features. “The Nucleus POS system is

Outsite Partners with Catalina

Norfolk, Va.-based Outsite Networks, a loyalty solutions provider for the c-store industry, and Catalina Marketing, a provider of precision marketing and shopper-focused media, have partnered to develop a c-store network that brings manufacturer-sponsored coupons to c-store consumers. The partnership leverages Catalina Marketing’s understanding of how purchase behavior can be used to design and execute successful

TA/Petro Offers New Fleet Cards

TravelCenters of America (TA)/Petro Stopping Centers has teamed with Fuelman Network, a division of FleetCor Technologies LLC, to introduce Fuelman and CFN FleetWide fleet cards at all participating TA/Petro locations. “The inclusion of more than 225 of the nation’s top travel plazas into our acceptance program considerably strengthens Fuelman and CFN FleetWide cardholders’ access to

Valero Adds Touch-Screen POS System

Valero Energy Corp. has approved the Nucleus point-of-sale (POS) system by Dresser Wayne, an innovator of fuel dispensers and technologies, for implementation at Valero-branded fuel sites across the U.S. The popular touch-screen POS system has demonstrated its compatibility with the Valero payment network and seamless integration with Valero operations. To celebrate the announcement, both Dresser

Shell Leaps into Loyalty

At a Glance: Shell’s Fuel Rewards Program   In an effort to bring value to its fuel customers and branded marketers, Shell Oil Products U.S., in July, launched its Grocery Rewards program with several of the nation’s largest supermarket brands in markets across the country. Customers earn one fuel point for every dollar spent at

Driving Car Wash Profits

Increasing profits at the car wash depends on two tasks: drawing new customers and tempting current customers to increase the frequency of their visits. Determining which tactics will best accomplish these feats is where it gets complicated. Tactics that are working for many in the industry include touting loyalty programs, embarking on water-saving initiatives, participating

Kwik Trip Fundraisings For HFH

Kwik Trip Stores are helping raise funds for Habitat for Humanity, pledging to donate 15% of in-store purchases made with a special Rewards Card to the Merrill, Wis., Habitat for Humanity, Wausau Daily Herald reported. Those who sign up for the cards will receive a $30 credit to spend at any Kwik Trip store. Sign-up forms will

Valero Launches Rewards Club

Valero Marketing and Supply Co. has partnered with Outsite Networks to launch the Valero Rewards Club loyalty program in its wholesale marketing channel of 4,000 sites. This is the first scalable, customizable loyalty program offered by a major oil company that is deployable across a diverse set of dealer and distributor stores and geographic regions.

Rutter’s Congratulates Fourth Winner

York, Pa.-based Rutter’s Farm Stores’ summer gas giveaway has reached the half-way point in its 2010 journey. Customer David Wagner of Littlestown, Adams County, Pa., is the fourth of eight lucky Rutter’s customers who will receive free gas for a year in the company’s “Fuel Up Free!” contest. The contest runs through Aug. 29, with

Thorntons Reaches Fans Through Facebook

Thorntons has started a new promotion called: Fan of the Month, exclusively through Facebook. To enter the contest, customers must post a photo of themselves with a Thorntons’ beverage on Thorntons’ Facebook wall. One lucky fan will be voted the c-store chain’s Fan of the Month for August and will win a

$50 Thorntons Gift Card.

QuikTrip Expands Rewards Debit Card Program

QuikTrip is expanding its QuikTrip Rewards Debit Card program, using Tempo’s affinity debit card platform and re-issuing the cards with Tempo partner First Bank & Trust of Brookings, S.D., part of Fishback Financial Corp. Tempo-powered affinity debit cards link to consumers’ existing checking accounts and can be used everywhere Discover cards are accepted. The QuikTrip

Speedway Adds Speedy Rewards Pay Card

Speedway SuperAmerica LLC (SSA), has partnered with the National Payment Card Association (NPCA), a provider of merchant branded PIN-based debit cards, in taking their Speedy Rewards loyalty program to the next level through the introduction of the Speedy Rewards Pay Card. Speedy Rewards members can now turn their loyalty card into a debit card by

Rutter’s Announces Third “Fuel Up Free” Winner

Doug Davis couldn’t believe his ears when Rutter’s Farm Stores called him to announce he had won free fuel for a year. “I thought it was some kind of joke,” said Davis, who drives a trash truck for a living and eats lunch at Rutter’s almost everyday. “I was getting ready to hang up.” Davis,

Family Express Partners With GasBuddy

Family Express, is devlving into the social and mobile marketing arena through a relationship with GasBuddy Retail Solutions’ OpenStore platform. This innovative program complements the recently launched F.E. PERKS Loyalty program by linking it with GasBuddy databases. Customers who join the free F.E. PERKS program enjoy numerous benefits: in addition to receiving immediate cents off

BlackBerry Adds Rutter’s Coupon App

Rutter’s Farm Stores has introduced a free app for BlackBerry smart phones, complementing the Rutter’s iPhone app introduced last year. Both apps are available as free downloads from www.rutters.com. The iPhone app also is available from the Apple App Store; and the BlackBerry app will be available from BlackBerry App World within a couple of

Name Spreading

Keep up with the competition and increase sales while keeping advertising costs in line by imprinting logos or messages on cups from Printed Cup Co. Branding on cups helps develop loyalty patterns and gives the perception of value and quality. Let customers identify a business by putting the logo on the most profitable item in

Free Gas For A Year

Linda Wells of York, Pa., recently became the first of eight lucky Rutter’s Farm Stores customers to win free gasoline for one year in the company’s annual summer giveaway. The “Fuel Up Free!” promotion runs through Aug. 29. Drawings are held approximately every two weeks, with the next one June 21. During the contest, Rutter’s

Pride & Perseverance

At a Glance: NOCO Express With 32 locations in Western New York and Rochester, NOCO Express is among the most recognized fuel brands in Western New York. The oil company has a 77-year history of providing fuel, lubricants and home heating oil to the market. Founded: 1933 Convenience Store and Fuel Brand: NOCO Express Jobber

Enhancing POS Possibilities

With today’s modern technology solutions—and in an economy where every dollar counts—there’s no reason stores should endure employee theft. Thanks to advancements in integrated point-of-sale (POS) systems retailers are not only reducing shrink, but are able to reward customer loyalty in real time, speed up the foodservice line, upsell products to boost incremental sales and

Top Five NACStech Trends

At the last day of the NACStech show in New Orleans, NACS announced the five companies featuring the most exciting new technology at the expo. Attendees voted for their choices during the show using the new NACStech mobile phone app, deciding from between more than 100 exhibiting companies. The winning results were revealed at the EXPO

Breakfast Battle Brewing

Bundling with Bakery Rick Lawlor, vice president of retail sales and marketing for Hess Corp., said his company began growing breakfast sales when it added an old favorite for customers who want a sweet with their coffee: doughnuts. “There are a number of ways we’ve been growing our breakfast business, the most significant being our

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