rainbow express

Rainbow Express Partners With KickBack

Company to offer KickBack points at its Conoco-branded c-store, as well as its Rainbow Grocery store, hardware/sporting goods store in Colorado. In the retail world, storeowners can successfully build their brand and their reputation in a host of ways including advertising, marketing and a number of other building processes. With a little hard work and

social-media

Embracing the Technology Revolution

By John Lofstock, Editor There is a rather humorous story behind Simon and Garfunkel’s song Mrs. Robinson that goes beyond the art of seduction. In the popular song, the legendary musical duo asks, “Where have you gone Joe DiMaggio? Our nation turns its lonely eyes to you.” DiMaggio, of course, needed no introduction when the

p66 conference

Phillips 66 Marketers Conference Kicks Off in Las Vegas

Attracting Millennials, alternative fuels, fleet management and adopting a winning loyalty program among the key issues address during day one of the three-day conference. By John Lofstock, Editor Hundreds of Phillips 66, Conoco and 76-branded marketers descended on Las Vegas this week for the Phillips 66 2013 Marketing Conference & Trade Show. The theme of

NRA Kickback

KickBack Rewards Systems to Exhibit at the National Restaurant Association (NRA) Show

Restaurant operators and fast-food retailers looking to drive loyalty can learn all about KickBack’s innovative loyalty solutions by visiting the KickBack team at Booth 9524 at The National Restaurant (NRA) Show from May 18-21 in Chicago. KickBack Rewards Systems, an Idaho-based rewards and loyalty solutions provider, is pleased to announce that it will makes its

kickbacklogo

KickBack Rewards Systems to Be Featured at The Tech EVENT

Convenience store retailers looking to drive loyalty can learn all about KickBack’s innovative loyalty solutions by visiting the KickBack team at Booth 401 at The Tech EVENT from May 6-10 in Dallas. It’s crucial that convenience store retailers take a step back now and look at what is coming down the pipeline with loyalty solutions

oasis stop n go

Oasis Stop 'N Go, Mid Pac Petroleum Join the Dropoints Redemption Network

Customers can instantly drop the price at the fuel pumps by up to $1 using their Dropoints card. In effort to offer greater rewards to its loyal customers, Oasis Stop ‘N Go, of Twin Falls, Idaho, and Mid Pac Petroleum, based in Honolulu, Hawaii, and have joined the Dropoints redemption network. Their gas stations combined

parkers

Parker’s Rolls Back PumpPal Gas Price

As a holiday gift to customers, PumpPal members get a 10-cent club price discount. Parker’s has officially rolled back gas prices for PumpPal members by 10 cents at all 27 Parker’s locations in Georgia and South Carolina through the end of the year as a special thank you to customers. The 10-cent club price discount

LEAD conference

MSA Headlines LEAD Marketing Conference

Management Science Associates’ (MSA) Managing Director, Suzy Silliman along with SmartRevenue’s Candace Adams, presented “The Drivers of Retailer Loyalty in the Convenience Channel” at the 4th Annual Shopper Technology Institute’s LEAD Marketing Conference in Chicago this week. The conference, with more than 200 retailer and CPG executives, is the only cross-channel collaborative event for retailers

DCF 1.0

Duncan Oil Partners With VP Racing Fuels

Distributor sees VP as “next cool thing” for consumers. Duncan Oil Co. has signed on as the latest partner to VP Racing Fuels’ national branding program. “We think VP has an operating model that separates them from other suppliers,” said Roger McDaniel, president of Duncan Oil.  “VP’s image package is outstanding and its credit card

CustomerServiceLarge

Is Consumer Trust Eroding?

New LoyaltyOne study looks at customer attitudes toward divulging personal information. LoyaltyOne has released new loyalty findings that show when it comes to privacy, U.S. consumers are still protecting some of their personal information as much as they do their social security number. Of the 1,000 U.S. consumers that responded to a recent online survey,

LovesWeb

Love’s Travel Stop Opens in South Hill, Va.

Drivers will receive double “I Love Rewards” loyalty points at the new location. Love’s Travel Stops has opened a new travel stop in South Hill, Va., at Interstate 85, Exit 15. The store was built from the ground up to provide a new travel stop for professional drivers and motorists. The company invested approximately $7.5

bpstation

BP Enhances Pump Rewards

Customers to be rewarded for their loyalty. BP Products North America Inc. is committed to finding new ways to build loyalty amongst consumers.  First it launched the new BP Visa with Pump Rewards, and now the company is taking Pump Rewards technology to a whole new level by launching several pilot programs this fall in

CITGO resized

CITGO Freedom Oil Celebrates Its 10th Year In Business

Freedom Oil celebrates its 10th anniversary by offering a month-long rewards program to its loyal customer base. Freedom Oil, a Warsaw, Ind.-based CITGO Marketer, is celebrating its 10th anniversary by offering loyal customers with its Freedom Rewards Program. Customers can earn cents-off-per-gallon rewards based on store purchases marked at Freedom Express locations through Aug. 31.

krogerlogo

Kroger Expected To Build Gas Station In Michigan

Kroger aims to clean up a Michigan township by adding new business to the area. Kroger is expected to open a new gas station by the end of 2012 on a property it owns in Ypsilanti Township, Mich., according to Ann Arbor digital media company news. The new gas station will measure nearly one acre on a

Monster Guitar presentation photo

Parker’s Rewards Customer With Monster Guitar

Parkers presents a Monster electric guitar to a 50-year-old customer for participating in its latest text contest. Parkers, a c-store located in Savannah, Ga., awarded a local customer with a Monster electric guitar as a part of its June Text Contest. Greg Parker, president and CEO of Parkers, presented Pooler, Ga., local Gregg Geiger with

HESS

WilcoHess Partners With OpenStore by GasBuddy

“With these social and mobile initiatives, our company will be better equipped to meet our customers’ needs on a much more tailored level,” says WilcoHess spokesperson. Over the past year, WilcoHess has strategically realigned its non-traditional marketing and branding strategies to focus on tapping into a new industry demographic and, in turn, drive sales by

Shell Petroleum edit

Shell Continues Rollouts On Its Fuel Rewards Network

With the help of Excentus, Shell connects customers to fuel saving programs across all its stations. Shell and Excentus kicked off the expansion of the Fuel Rewards Network (FRN) in June, and the rollout of this program continues through July. The program aims to rollout in different cities each month. So far, it is available

Fanbox image

Ultramar Offers New Gift Card Program

Ultramar works with Fanbox to give consumers new gift card services at all of its Canadian locations. Fanbox, a leader in relational technology and loyalty programs, developed a gift card program for Ultramar service stations and convenience stores across Canada, which totals 800 corporate and partner stations. The program developed by Fanbox was launched across

fuelnozzle

Phillips 66, 76 and Conoco Offer Gas Giveaways

Seasonal promotion features chance to win ‘gas for life.’ Leading gas station chains Phillips 66, 76 and Conoco are encouraging travelers to hit the road this summer through a seasonal promotion that offers drivers the opportunity to win free gas for life, among more than 6,000 other prizes. With automobiles as the primary means of

TA Logo

TA Hosts Recipe Challenge For Drivers

Professional drivers get creative and submit their favorite recipes to TravelCenters of America for its UltraChef contest.  Professional drivers can show off their chef skills in TravelCenter of America’s second UltraChef One Million Point Recipe contest to earn points, prizes and recognition. TA wants professional drivers in the UltraONE Driver Rewards program to submit their

Rutter's Farm Stores edit

Rutter’s Rewards One Customer’s Loyalty With Fuel

Rutter’s announced its first winner for its Register, Scan and Win contest for summer 2012. Rutter’s Farm Stores plans to give away eight years of free gas to its loyal customers this summer, and its first winner was announced this week. Gregory Ball of Dover, Pa. won Rutter’s Fuel Up Free Sweepstakes, earnng a year’s

tristate

Tri-State Petroleum, Marathon Petroleum Partner

Marathon is supplying branded fuel to all Tri-State Petroleum locations. Tri-State Petroleum Corp., a family-owned convenience store operator and wholesale distributor of motor fuels in Ohio, West Virginia and Pennsylvania, is has entered a new brand relationship with Marathon Petroleum Co. (MPC). MPC will be supplying branded fuel to all of Tri-State Petroleum’s convenience store

fuelpumpWEB

Americans Favor Fuel From Grocery And Wholesale Markets, Study Finds

Traditional gasoline and c-store brands continue to sell the most gasoline, but consumers are increasing their tendency to fuel-up at grocers or warehouse retailers. A survey of 4,500 consumers, completed by Market Force Information, reports that Costco and Kroger are consumers’ favorite places to fill their gas tanks as of April 2012. The survey found

SymphonyIRI-Group-logo99

SymphonyIRI Says Shopper Marketing Is Critical To Retailers

SymphonyIRI reports that “shopper-centric” retailers perform stronger than those focused more on the products. SymphonyIRI Group released its latest Times & Trends report, “Shopper Marketing: Every Decision Begins & Ends with the Shopper” for c-store owners to consider. Amazing products, strong advertising and outstanding stores are useless without shoppers. The shoppers in today’s market demand

shellpumps

Shell Saves Customers Cents-Per-Gallon On Fuel

Shell and Excentus team up to help customers save as much as $3 per gallon of gasoline in two Florida markets. Shell’s new rewards program with the Fuel Rewards Network (FRN) allows consumers in the Miami and Ft. Lauderdale, Fla.-areas to save cents-per-gallon on gasoline. The new loyalty program has kicked off in the two

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