“How America Shops” survey shows Walmart shoppers find lowest prices elsewhere.   The Walmart shopper’s value perception has dramatically changed, according to a new research report that surveyed nearly 1,500 Walmart Shoppers. A continuing recessionary mindset, coupled with lower priced competitors are driving shoppers to other retail destinations, according to WSL/Strategic Retail’s How America Shops…

In a vast departure from COLLOQUY’s 2008 report on consumer loyalty to U.S retailers, Walmart dominated the 2010 COLLOQUY Retail Loyalty Index, in results that reflect a reality of the Great Recession – low prices drove consumer loyalty. COLLOQUY, the publishing, education and research division of LoyaltyOne, previously published the COLLOQUY Retail Loyalty Index in…