By John Matthews, Founder, Gray Cat Enterprises. Some of the local store marketing strategies that I have highlighted over the past year are designed to increase awareness and sales for your brand, others because it’s the right thing to do. Working with charities over a period of time enables you to give back to the
By: John Matthews, founder and president of Gray Cat Enterprises Inc. If you feed them, they will come…. One of the most successful local store marketing (LSM) tactics to build into your daily operations is a sampling strategy for your products. If your retail establishment is foodservice, your customers will want to taste the product.
By: John Matthews, founder and president of Gray Cat Enterprises Inc. Sports sponsorships are terrific ways to build your brand through local store marketing, because they are so flexible in nature. Creating and fostering a relationship with a local team, while customizing your sponsorship to suit your needs, can catapult your brand further than simply
By John Matthews, founder and president of Gray Cat Enterprises Inc., www.graycatenterprises.com. In today’s tough economy, the fight for share-of-customer by retail stores to effectively capture sales has never been fiercer. Retail stores that sit back and wait for the economy to improve will have a very long road to recovery. Aggressive retailers that go
As John Matthews sees it, a store languishing in mediocrity is a store that has become wallpaper in the halls of retail. “Generally, when starting a business, it’s easy to get people excited when its new and fresh,” said Matthews, founder of Chicago-based retail marketing firm Gray Cat Enterprises. “After a few years, though,