JohnMatthews

Local Store Marketing: Coupon Books

By John Matthews, founder and president of Gray Cat Enterprises Inc. Growing up in Michigan, I was a part of a very prestigious high school baseball team– the Plymouth Canton Chiefs.  Year in and year out, our team was highly ranked and continually vied for the state championship.  Playing on this team was a sign

Vying for Customers with Value Meals

McDonald’s has it. Dunkin’ Donuts has it. And if your c-store doesn’t have it, you’re likely losing customers to the QSR down the street. In 2010, featuring a value meal with your foodservice offering is essential to driving new customers through your doors and securing them as regular visitors.  C-stores with foodservice programs are facing

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