Lighting the Way to Profitability

Lighters can be an afterthought. There are relatively few manufacturers, everyone merchandises them near the front counter, liability issues have cut down on cheap products and differentiation is only skin deep. But even given the limited number of companies supplying products, lighters produce an excellent margin—between 40% and 60%—and sales have been steady for the

War Games Lighters

DjEEP has introduced War Games, its newest full-color lighter design series, available now and throughout the balance of 2010. The War Games lighters will replace the DjEEP Freedom Series, which has been on the market since 2003. The new designs are done in a more combat-oriented color pallet to reflect the reality of America’s position

BIC sparks Gate’s sales

BIC sparks Gate’s sales Bob Westendick’s business is tobacco and cigarettes, and he likes anything that pushes that category. Which is why he is so enamored with BIC. As the merchandise assistant for Gate Petroleum (Jacksonville, FL), Westendick keeps tabs on the profitability of the chain’s product mix for its 150 stores. Since signing an

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