Testing New Products As new products earn their way onto your menu don’t forget about the equipment. “Let’s say you’ve got a roller grill and you’ve been selling hot dogs forever,” explained Larry Miller, president of Miller Management & Consulting Services Inc. in Sanford, Fla. “Now somebody brings you a handheld Mexican product,…
Managing Packaged Beverages
New products and core beverages will always drive cold vault sales. So when is the right time—and how often does that right time come—for category managers to reset them? “We do cold vault resets twice a year, which means we’re making fairly minor adjustments all the time,” said Richard Ginther, category manager for Kum &…