“Food is the future of (the c-store) industry,” says Jeff Lenard, NACS vice president to The Gazette, an Eastern Iowa newspaper. Food sales accounted for 16.9% of a record $195 billion of in-store sales at convenience stores in 2011, according to the National Association of Convenience Stores (NACS), which means many c-store chains have been
“Premium online advertising can drive brick-and-mortar sales by both increasing brand loyalty and gaining new customers from competitors,” says cofounder of Legolas Media. Demonstrating the power of highly-targeted, online advertising to drive brick-and-mortar sales, a massive multi-brand study has found consumers targeted via premium Websites resulted in an 18% in-store sales lift versus non-targeted shoppers.
NACS releases findings from its 2012 consumer fuels report. Beverage purchases drive gas customers inside the store more than any other item, but new preferences are emerging, with consumers saying that more foodservice, more healthy options and more local involvement could all increase their spending at convenience stores, according to findings released today from the
Economic uncertainty is causing retailers to be cautious as they plan for the upcoming year, but investments in technology, social media and foodservice appear to be expanding. By David Bishop, Contributing Editor. The outlook for 2012 depends largely on the focus of the question. What is clear based on the CSD/Balvor 2012 Convenience Retail Outlook
The total in-stores sales in the U.S. convenience store market are projected to grow at a compound annual growth rate (CAGR) of around 4% during 2010-2013, according to RNCOS, which specializes in industry intelligence and creative solutions for contemporary business segments. According RNCOS’ report “U.S. Convenience Stores Market Outlook to 2013”, in-store sales constituted more
In the midst of a cavalcade of negative news about the down economy, RNCOS Inc., a research firm, offers some positive news for c-store operators. The firm found that with help from increasing motor fuel and in-store sales, the U.S. c-store industry is expected to skyrocket in growth between 2009 and 2013. In it’s newly